Most frequently used music streaming or download services South Korea 2019

In a survey in 2019, about 56.8 percent of respondents stated that they use Melon to stream or download music contents, followed by the international streaming giant YouTube.

Melon

Melon is a service introduced by SK Telecom in 2004 and currently owned by Kakao M. It provides a platform on which users can both stream and buy music. According to sampled activity on Android, its users are distributed among all ages and genders, while most application users were in their twenties.

Music consumption

A survey in 2019 found that around 63.7 percent of South Koreans mainly obtained their music via online streaming, compared to downloading or purchasing a physical copy. Music was considered the category consumers were most willing to pay for – around 65 percent of respondents stated that they were willing to pay for music.

Most frequently used music streaming or download services in South Korea in 2019

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Sources

Release date

June 2020

Region

South Korea

Survey time period

December 2019

Number of respondents

2,358 respondents

Age group

10-59 years

Special properties

people who use music streaming or download services

Method of interview

Face-to-face interview

Supplementary notes

Multiple answers were acceptable.

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