According to a survey in South Korea in 2020, Melon was the most popular paid music streaming service among Millennials and Gen Z in South Korea with 61.1 brand power index (BPI) points. Melon had almost twice as many points as the second-ranking YouTube Music, leading in all three categories of brand image, brand loyalty, and brand familiarity.
Most popular paid music streaming apps among Millennials and Gen Z in South Korea in 2020
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Univ Tomorrow. (October 30, 2020). Most popular paid music streaming apps among Millennials and Gen Z in South Korea in 2020 [Graph]. In Statista. Retrieved April 22, 2021, from https://www.statista.com/statistics/1029648/south-korea-most-popular-music-streaming-services-by-young-people/
Univ Tomorrow. "Most popular paid music streaming apps among Millennials and Gen Z in South Korea in 2020." Chart. October 30, 2020. Statista. Accessed April 22, 2021. https://www.statista.com/statistics/1029648/south-korea-most-popular-music-streaming-services-by-young-people/
Univ Tomorrow. (2020). Most popular paid music streaming apps among Millennials and Gen Z in South Korea in 2020. Statista. Statista Inc.. Accessed: April 22, 2021. https://www.statista.com/statistics/1029648/south-korea-most-popular-music-streaming-services-by-young-people/
Univ Tomorrow. "Most Popular Paid Music Streaming Apps among Millennials and Gen Z in South Korea in 2020." Statista, Statista Inc., 30 Oct 2020, https://www.statista.com/statistics/1029648/south-korea-most-popular-music-streaming-services-by-young-people/
Univ Tomorrow, Most popular paid music streaming apps among Millennials and Gen Z in South Korea in 2020 Statista, https://www.statista.com/statistics/1029648/south-korea-most-popular-music-streaming-services-by-young-people/ (last visited April 22, 2021)