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Popular paid music streaming apps among Millennials and Gen Z South Korea 2020

Published by Statista Research Department, Mar 5, 2021
According to a survey in South Korea in 2020, Melon was the most popular paid music streaming service among Millennials and Gen Z in South Korea with 61.1 brand power index (BPI) points. Melon had almost twice as many points as the second-ranking YouTube Music, leading in all three categories of brand image, brand loyalty, and brand familiarity.

Most popular paid music streaming apps among Millennials and Gen Z in South Korea in 2020

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Source

Release date

October 2020

Region

South Korea

Survey time period

July 24 to August 15, 2020

Number of respondents

1,000 respondents

Age group

19-34 years old

Method of interview

Online panel

Supplementary notes

*MZ-BPI (Millennial-Z Brand Power Index) = 0.1854*F + 0.7083*L + 0.1062*I

F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.

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