Popular paid music streaming apps among people in their 20s South Korea 2021

Published by Statista Research Department, Oct 26, 2021
According to a survey conducted in South Korea in 2021, Melon was the most popular paid music streaming service among South Koreans in their twenties, with 58.6 brand power index (BPI) points. The second most popular music streaming site, YouTube Music, was able to decrease the gap to Melon in the last year. Spotify managed to attain a relatively high BPI score, despite having only launched in South Korea in early 2021.

Most popular paid music streaming apps among people in their twenties in South Korea as of July 2021

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Release date

October 2021

Region

South Korea

Survey time period

July 15 to 29, 2021

Number of respondents

1,000 respondents

Age group

19-29 years old

Method of interview

Online panel

Supplementary notes

*20s-BPI (20s Brand Power Index) = 0.1854*F + 0.7083*L + 0.1062*I

F (Familiarity) means familiarity with the brands.
L (Loyalty) means preference for the brands.
I (Image) means the cost efficiency and trendiness of the brands.

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