The franchise value of the Colorado Rockies has been on the rise in recent years, reaching 1.39 billion U.S. dollars in 2022. This value is nevertheless still under the average franchise value across the MLB. The team generated about 270 million U.S. dollars in revenue in the 2021 season and the operating income of the Rockies for that season stood at 14 million U.S. dollars.
Cumulative home attendance of the Colorado Rockies reaches well into the millions every year, hitting its most recent peak in 2018 with over three million fans. The teams plays its home games at the Coors Field in Denver, Colorado, which has been the Rockies’ home since 1995. The average regular season attendance for the franchise stood at just under 32.5 thousand in 2022. The average ticket price for home games of the Rockies amounted to just over 25.50 U.S. dollars during the 2022 season. The team’s Twitter and Facebook accounts have over 1.5 million fans and followers combined.