Toys and games in Mexico – statistics & facts
Toys and games are not just for children. In the consumer goods realm, they refer to products destined for hobbies and leisure activities for all ages. While dolls, stuffed animals, and wheeled toys might be targeted towards a younger audience, puzzles, cards, and board games appeal to old and young alike.
Worldwide, the toys and games market was expected to generate a revenue of 126 billion U.S. dollars in 2023, with the key player being the United States. For context, Mexico’s toys and games market was expected to generate a revenue of roughly 1.8 billion U.S. dollars.
With China being the world’s leader in toy exports, it is to be expected that most of Mexico’s toy imports stem from the Asian giant. In 2022, Mexico imported Chinese toys worth more than double the combined import value of its remaining nine major source markets. When it comes to the export of toys and games, the majority of products was destined for the United States, making the USMCA member country Mexico’s leading export partner in this segment.
When taking into consideration the destination markets, toys manufactured in Mexico have been experiencing a sales decrease in the national market.
Mexico’s role in the international trade of toys and games
Mexico is both the leading exporter and leading importer of toys and games in Latin America. This is particularly surprising since Brazil generates a higher overall revenue in this segment.With China being the world’s leader in toy exports, it is to be expected that most of Mexico’s toy imports stem from the Asian giant. In 2022, Mexico imported Chinese toys worth more than double the combined import value of its remaining nine major source markets. When it comes to the export of toys and games, the majority of products was destined for the United States, making the USMCA member country Mexico’s leading export partner in this segment.
The role of the toy industry in Mexico’s secondary sector
The number of toy manufacturing companies in Mexico has remained unchanged for the past four years. Nonetheless, the amount of people working in the toys and games industry in Mexico has decreased during this period and only increased again in 2021. This negative trend is also reflected in Mexico’s total toy output value, which has decreased significantly since 2017.When taking into consideration the destination markets, toys manufactured in Mexico have been experiencing a sales decrease in the national market.
