Try our corporate solution for free!
(212) 419-8286

Toys and games in Mexico – statistics & facts

In most people’s minds, toys and games are usually related to children’s activities. In the consumer market realm, however, they refer to products destined for hobbies and leisure activities of both young and adult consumers. Toys and games can, among others, include dolls, stuffed animals, balls, wheeled toys, puzzles, billiards, cards, casino equipment, toy musical instruments, and video games. Worldwide, this market’s revenue amounts to more than 450 billion U.S. dollars, with a great part of it being generated by China, India, and the United States.

Mexico’s dominance of the region’s toy foreign trade

In Latin America, Brazil constitutes the largest toy and hobby market, as its revenue almost doubles that of the region’s second largest market, Mexico. In the international trade arena, however, Mexico outstrips any other regional competitor by supplying nearly 90 percent of Latin America’s toy exports while absorbing more than 40 percent of its imports.

With China being the world’s leader in toy exports, logically most of Mexico’s toy imports stem from this Asian giant. In 2020, Mexico imported Chinese toys worth more than twice the combined import value of its remaining nine major source markets. As for the Mexican toy export trade, the United States has become Mexico’s most important partner by taking in most of its exports.

The role of the toy industry in Mexico’s secondary sector

The number of toy manufacturing companies in Mexico has remained stagnant during most of the 2010s. Nonetheless, the industry’s workforce shrank in 2019, when just over 10 thousand employees were counted compared to the more than 11, and even 12, thousand workers who were tallied in the decade’s previous years. This negative trend has also been reflected in the country’s total toy output value, which has constantly been declining since 2017 and worsened in 2020 due to the COVID-19 pandemic. Prior to the crisis, this industry’s main client was the national market, yet the lifejacket for the Mexican toy manufacturers appears to be outside its very own borders.

Interesting statistics

In the following 6 chapters, you will quickly find the {amountStatistics} most important statistics relating to "Toys and games in Mexico".

Toys and games industry in Mexico

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!

Important key figures

The most important key figures provide you with a compact summary of the topic of "Toys and games in Mexico" and take you straight to the corresponding statistics.

Production volume

Video games


Get in touch with us. We are happy to help.
Statista Locations
Contact Hadley Ward
Hadley Ward
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Catalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)