Try our corporate solution for free!
(212) 419-8286
hadley.ward@statista.com

Baby and children's products in Russia - Statistics & Facts

The Russian children’s goods market with apparel and newborn products as major segments has experienced a gradual expansion in recent years. Accelerated development of e-commerce in the region stimulated online sales of such products considerably, providing strong competition for the traditional children’s goods retailers. To date, wide-profile stores make up most sales share in the market, leaving less room for specialized shops.

Segments and key market players

In 2020, toys and games accounted for the highest online shopping penetration rate of all product categories in the Russian children’s products market, with aggregate sales value amounting to over 200 billion Russian rubles over that year. Baby food, along with hygiene and care products reported as one of the most profitable segments. 2020 was also marked with the historic maximum for average household expenditure on school year shopping, with the school uniform being the priciest item.

Russia’s largest children’s goods retailer Detsky Mir, which also generated more than half of online market sales, owned 868 retail outlets across Russia and the CIS region by 2020. For Korablik, which is one of the key market players, past years have been marked with a negative trend in net profits. Dochki -Sinochki, on the other hand, reported improved results for 2019, accounting for 1.9 million Russian rubles in revenues. As for parental preferences in Russia, quality was the most important feature for food, apparel, and toys. However the use of natural materials was decisive to less than half of the parents surveyed.

International trade

As for international trade, import flows of baby and children’s goods in the country exceeded export volume for every product category in this market. Toys were the most imported good for children in Russia, with a projected import value of over 1.2 billion U.S. dollars for 2020. During 2019, Russia also imported over 0.7 billion U.S. dollars worth of sanitary products and food preparations for babies, if counted together. Baby sanitary products were the leading export commodities among baby and children’s products from the country that year.



Key figures

The most important key figures provide you with a compact summary of the topic of "Baby and children's products in Russia" and take you straight to the corresponding statistics.

Segments

Companies

Interesting statistics

In the following 5 chapters, you will quickly find the 31 most important statistics relating to "Baby and children's products in Russia".

Baby and children's products in Russia

Dossier on the topic

All important statistics are prepared by our experts – available for direct download as PPT & PDF!
TOP SELLER

Baby and children's products in Russia - Statistics & Facts

The Russian children’s goods market with apparel and newborn products as major segments has experienced a gradual expansion in recent years. Accelerated development of e-commerce in the region stimulated online sales of such products considerably, providing strong competition for the traditional children’s goods retailers. To date, wide-profile stores make up most sales share in the market, leaving less room for specialized shops.

Segments and key market players

In 2020, toys and games accounted for the highest online shopping penetration rate of all product categories in the Russian children’s products market, with aggregate sales value amounting to over 200 billion Russian rubles over that year. Baby food, along with hygiene and care products reported as one of the most profitable segments. 2020 was also marked with the historic maximum for average household expenditure on school year shopping, with the school uniform being the priciest item.

Russia’s largest children’s goods retailer Detsky Mir, which also generated more than half of online market sales, owned 868 retail outlets across Russia and the CIS region by 2020. For Korablik, which is one of the key market players, past years have been marked with a negative trend in net profits. Dochki -Sinochki, on the other hand, reported improved results for 2019, accounting for 1.9 million Russian rubles in revenues. As for parental preferences in Russia, quality was the most important feature for food, apparel, and toys. However the use of natural materials was decisive to less than half of the parents surveyed.

International trade

As for international trade, import flows of baby and children’s goods in the country exceeded export volume for every product category in this market. Toys were the most imported good for children in Russia, with a projected import value of over 1.2 billion U.S. dollars for 2020. During 2019, Russia also imported over 0.7 billion U.S. dollars worth of sanitary products and food preparations for babies, if counted together. Baby sanitary products were the leading export commodities among baby and children’s products from the country that year.



Interesting statistics

In the following 5 chapters, you will quickly find the 31 most important statistics relating to "Baby and children's products in Russia".

Contact

Get in touch with us. We are happy to help.
Statista Locations
Contact Hadley Ward
Hadley Ward
Sales Manager– Contact (United States)

Mon - Fri, 9am - 6pm (EST)

Contact Ziyan Zhang
Ziyan Zhang
Customer Relations– Contact (Asia)

Mon - Fri, 11:30am - 10pm (IST)

Contact Kisara Mizuno
Kisara Mizuno
Customer Success Manager– Contact (Asia)

Mon - Fri, 9:30am - 5:30pm (JST)

Contact Lodovica Biagi
Lodovica Biagi
Director of Operations– Contact (Europe)

Mon - Fri, 9:30am - 5pm (GMT)

Contact Catalina Rodriguez
Catalina Rodriguez
Key Account Manager - LAC– Contact (Latin America)

Mon - Fri, 9am - 6pm (EST)