Market share held by smartphone OS in Australia 2012-2020

As of March 2020, Android operating systems for smartphones held a market share of 58.8 percent in Australia. Android has consistently been the leading mobile phone operating system in the country, however, iOS has been increasing its market share over the past decade. Smartphones are becoming increasingly popular in Australia and it was estimated that in 2019, over 84.3 percent of all mobile users will have a smartphone.

Smartphone OS market share in Australia

Smartphones differ from basic phones in that they have a more advanced computing capability and connectivity. This allows users to check emails, make bank transfers, and surf the internet almost instantaneously. The importance of these features can be seen in the fact that a projected 74 percent of people in Australia will use the internet on their phone in 2021.

The vast majority of people in Australia already have a mobile phone, with the number set to reach 20 million people in 2019. The smartphone industry is also on the increase globally with almost 45 percent of the world’s population due to own a smartphone by 2020.

The dominance that the Android operating system has seen globally since 2012, with a forecasted 86.6 percent share in the smartphone market predicted for 2018, can also be seen in the Australian market. It's biggest competition has been Apple's iOS. The fierce competition between the two smartphone operating systems has intensified over the years, with iOS accounting for a significantly larger market share recently.

Market share held by smartphone operating systems in Australia from 2012 to 2020

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Source

Release date

July 2020

Region

Australia

Survey time period

2012 to 2020

Special properties

as of three months ending March each year

Supplementary notes

Release date unavailable; date given is the date of data access.

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Statistics on "Smartphone market in Australia"

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