Monthly market share of mobile device vendors in Australia 2011-2020

The mobile device market in Australia has been and continues to be dominated by Apple phones; the company has had a comfortable market lead since 2011 with a share always in excess of 50 percent. During the same time period, Samsung phones were the next most popular mobile device choice for Australians; the company have also held a steady share of the market and a clear lead over their next most popular rivals from a variety of manufacturers.

 The Australian smartphone market 

  The number of smartphone users in Australia is gradually increasing year on year, with user numbers expected to reach just over 19 million by 2022. Market penetration of smartphones is also increasing gradually and is expected to reach around 75 percent penetration rate by 2022.

 Smartphone user demographics 

  Most smartphone users are between 25 and 54 years old; in 2018, 96 percent of users fell into this age group. Apple has a higher penetration with younger users with 54 percent in the 18 to 24 years age group. This reduces to 30 percent for users aged 65 to 75 years. By comparison, 24 percent of Samsung users are in the younger age range, rising to 34 percent in the older group.

Market share of leading mobile device vendors in Australia from 2011 to 2020

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Survey time period

2011 to 2020

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Statistics on "Smartphone market in Australia"

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