Smart home penetration by segment Australia 2022

Concerning the six selected segments, the segment Comfort & Lighting has the largest user penetration with 20.73 percent. Contrastingly, Home Entertainment is ranked last, with 13.4 percent. Their difference, compared to Comfort & Lighting, lies at 7.33 percentage points.

Find other insights concerning similiar markets and segments, such as a ranking by country regarding user penetration in the home entertainment segment of the smart home market and a ranking by country regarding number of users in the smart home market.

Penetration rate of the smart home market in Australia in 2022, by segment

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Supplementary notes

The Smart Home market constitutes the sale of networked devices and related services that enable home automation for private end users (B2C). Considered are devices that are connected directly or indirectly via a so-called gateway to the Internet. Their main purposes are the control, monitoring and regulation of functions in a private household.
The remote control and monitoring of individual devices and, if applicable, their direct communication with one another (Internet of Things), is an essential component of intelligent home automation. Therefore, services which are necessary for the maintenance or control of the household network are also considered, e.g. subscription fees for control apps or external monitoring services.
Devices whose primary function is not the automation or remote control of household equipment, e.g. smartphones and tablets, are not included here. Similarly, devices that relate to household connection and remote control only to a limited extent, such as smart TVs, are not included either.

All figures are estimate. A detailed methodology can be found in the Statista Digital Market Outlook."

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