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TV industry in Spain - statistics & facts

In 2020, around 85 percent of the Spanish population stated to watch TV daily. Television also seems to be more prevalent among older generations, recording figures of 93 percent of daily viewers aged 65 or older. In contrast, only 77 percent of viewers aged 14 to 19 years old said they watched TV on a daily basis. Unlike age, the socioeconomic status of a person does not appear to be a fundamental factor in television viewership, with the latest reports revealing figures of over 80 percent across all age groups.


Viewing habits in Spain

In Spain, not only has TV consumption experienced a decrease in popularity, but also in the actual time spent watching broadcasts per day. Taking the highest record as a reference, Spaniards have reduced the amount of time they spend in front of their televisions a day per person, from 246 minutes registered in 2003 down to 209 in 2020. Viewers in the central region of Castile-La Mancha watched television the longest – 253 minutes per person a day in 2020, according to the most recent data. At only 200 daily minutes, the inhabitants of the Balearic Islands ranked as the Spanish region with the lowest viewing time as of the same date.
Spain has a favorite television genre and that is fiction, which held 42 percent of the airing time in the country in 2020. Also that year, the most watched television channel was Telecinco, a Mediaset-operated station that had an audience share of over 14 percent, ahead of broadcasters like Antena 3 or the state-owned La1.


TV advertising changing

The average information consumer may be gradually turning their backs on television, but TV advertising expenditure is on the rise in Spain, registering approximately 2.3 billion euros in 2019. During the same period, TV commercials generated approximately two billion euros in revenue, a figure which is also projected to decrease in upcoming years.
Viewing habits are undeniably shifting. With the rise of handheld devices also comes a more demanding and hard-to-please audience that prefers to pay for TV services to watch the shows they want whenever and wherever they wish.

Key figures

The most important key figures provide you with a compact summary of the topic of "TV industry in Spain" and take you straight to the corresponding statistics.

Viewers

TV consumption and channels

TV advertising

Interesting statistics

In the following 5 chapters, you will quickly find the 30 most important statistics relating to "TV industry in Spain".

Television industry in Spain

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TV industry in Spain - statistics & facts

In 2020, around 85 percent of the Spanish population stated to watch TV daily. Television also seems to be more prevalent among older generations, recording figures of 93 percent of daily viewers aged 65 or older. In contrast, only 77 percent of viewers aged 14 to 19 years old said they watched TV on a daily basis. Unlike age, the socioeconomic status of a person does not appear to be a fundamental factor in television viewership, with the latest reports revealing figures of over 80 percent across all age groups.


Viewing habits in Spain

In Spain, not only has TV consumption experienced a decrease in popularity, but also in the actual time spent watching broadcasts per day. Taking the highest record as a reference, Spaniards have reduced the amount of time they spend in front of their televisions a day per person, from 246 minutes registered in 2003 down to 209 in 2020. Viewers in the central region of Castile-La Mancha watched television the longest – 253 minutes per person a day in 2020, according to the most recent data. At only 200 daily minutes, the inhabitants of the Balearic Islands ranked as the Spanish region with the lowest viewing time as of the same date.
Spain has a favorite television genre and that is fiction, which held 42 percent of the airing time in the country in 2020. Also that year, the most watched television channel was Telecinco, a Mediaset-operated station that had an audience share of over 14 percent, ahead of broadcasters like Antena 3 or the state-owned La1.


TV advertising changing

The average information consumer may be gradually turning their backs on television, but TV advertising expenditure is on the rise in Spain, registering approximately 2.3 billion euros in 2019. During the same period, TV commercials generated approximately two billion euros in revenue, a figure which is also projected to decrease in upcoming years.
Viewing habits are undeniably shifting. With the rise of handheld devices also comes a more demanding and hard-to-please audience that prefers to pay for TV services to watch the shows they want whenever and wherever they wish.

Interesting statistics

In the following 5 chapters, you will quickly find the 30 most important statistics relating to "TV industry in Spain".

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