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Footwear market in France - statistics & facts

While previous generations might have lived with one or two pairs of functional shoes, today most people own a collection that meets various criteria and needs. Formal, leather, casual, athletic: shoes come in a wide variety of shapes, styles and sizes. In 2020, the French footwear market achieved a turnover of almost nine billion euros. Slightly more than half of the shoes produced in France were intended for urban and casual use. Among them, sneakers, derived from shoe models designed for sports, and diverted to urban and daily use, are very popular with the French. In 2019, 324,000 pairs of sports shoes were manufactured in France, and almost 15,000 tons were imported.

The largest manufacturers of these sports shoes, however, are mostly located across the Rhine, where the companies Adidas and Puma have their headquarters. Adidas France's sales had exceeded 760 million euros in 2019, compared to about 210 million for its competitor Puma France. Another leader in athletic footwear is the U.S. company Nike, with sales in France were worth more than 90 million euros in the same year.

In terms of footwear distribution, Vivarte (formerly the André Group) is one of the leaders on the French market. Including stores such as Minelli, San Marina, and La Halles aux Chaussures, the group had more than 2,000 points of sale in 2018, and turnover, although down since the sale of the La Halles stores, was approximately 265 million euros in 2020.

This substantial drop in the turnover of specialized retail chains can also be partly explained by the closure of physical stores due to the coronavirus (COVID-19) pandemic, which has favored large e-commerce platforms, such as Amazon or Cdiscount, whose turnover has experienced significant growth during the crisis. However, it is interesting to note that, apart from 25-34-year-olds, the French planned to shop more in physical stores than online after the lockdown.

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Footwear industry in France

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Footwear market in France - statistics & facts

While previous generations might have lived with one or two pairs of functional shoes, today most people own a collection that meets various criteria and needs. Formal, leather, casual, athletic: shoes come in a wide variety of shapes, styles and sizes. In 2020, the French footwear market achieved a turnover of almost nine billion euros. Slightly more than half of the shoes produced in France were intended for urban and casual use. Among them, sneakers, derived from shoe models designed for sports, and diverted to urban and daily use, are very popular with the French. In 2019, 324,000 pairs of sports shoes were manufactured in France, and almost 15,000 tons were imported.

The largest manufacturers of these sports shoes, however, are mostly located across the Rhine, where the companies Adidas and Puma have their headquarters. Adidas France's sales had exceeded 760 million euros in 2019, compared to about 210 million for its competitor Puma France. Another leader in athletic footwear is the U.S. company Nike, with sales in France were worth more than 90 million euros in the same year.

In terms of footwear distribution, Vivarte (formerly the André Group) is one of the leaders on the French market. Including stores such as Minelli, San Marina, and La Halles aux Chaussures, the group had more than 2,000 points of sale in 2018, and turnover, although down since the sale of the La Halles stores, was approximately 265 million euros in 2020.

This substantial drop in the turnover of specialized retail chains can also be partly explained by the closure of physical stores due to the coronavirus (COVID-19) pandemic, which has favored large e-commerce platforms, such as Amazon or Cdiscount, whose turnover has experienced significant growth during the crisis. However, it is interesting to note that, apart from 25-34-year-olds, the French planned to shop more in physical stores than online after the lockdown.

Interesting statistics

In the following 7 chapters, you will quickly find the 46 most important statistics relating to "Footwear market in France".

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