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Puma - Statistics & Facts

Puma is a German-owned multinational sports apparel company with headquarters in Herzogenaurach, Germany. Founded in 1948, the company is engaged in the design and manufacture of both casual and athletic footwear, apparel and accessories. Since its foundation the company has grown to become one of the biggest sportswear/sporting goods companies worldwide with sales of over 5.5 billion euros and a total number of about 14,000 employees as of 2019.

The Puma brand is comprised of three primary product segments: footwear, apparel and accessories. The footwear segment accounts for around 47 percent of the company's consolidated sales, generating around 2.5 billion U.S. dollars in 2019. Puma’s current brand ambassadors include Serena Williams and South Korean boy band BTS. Jay-Z and Rihanna serve as creative directors within company departments. Puma's sponsorships of top athletes over the years have extended to include sprinter Usain Bolt and football player Ada Hegerberg. The sportswear company currently serves as the official brand for major soccer club sides like Manchester City, C.D. Guadalajara, and Borussia Dortmund.

Puma's shoe and clothing designs feature the iconic Puma logo and trademark "formstrip". Among Americans who purchased sportswear in the last 12 months, about 13 percent bought a Puma branded product, and about 3.5 percent of Americans considered Puma to be their favorite brand of sport shoe, behind rival brands such as Nike, Adidas and Reebok.

Puma has a long-term mission of becoming the most desirable sport lifestyle company in the world. Describing themselves as the 'blue mountains', Puma has been trying to incorporate more edge, creativity and uniqueness to their designs which is evident with their collaborations with fashion designer names such as Alexander McQueen and Balmain.

Interesting statistics

In the following 4 chapters, you will quickly find the 22 most important statistics relating to "Puma".


Dossier on the topic

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Important key figures

The most important key figures provide you with a compact summary of the topic of "Puma" and take you straight to the corresponding statistics.

Puma overview

Footwear and apparel

Consumer behavior in the United States

Interesting Statista reports

  • Statista Consumer Survey - Survey Data Table
  • Statista Consumer Market Outlook


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