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Puma - Statistics & Facts

Puma is a German-owned multinational sports apparel company with headquarters in Herzogenaurach, Germany. Founded in 1948, the company is engaged in the design and manufacture of both casual and athletic footwear, apparel and accessories. Since its foundation the company has grown to become one of the biggest sportswear/sporting goods companies worldwide with sales of over five billion euros and a total number of about 14,000 employees as of 2020.

High profile sponsorships and brand ambassadors

The Puma brand is comprised of three primary product segments: footwear, apparel and accessories. The footwear segment accounts for around 45 percent of the company's consolidated sales, generating around 2.4 billion U.S. dollars in 2020. Puma’s current brand ambassadors include Dua Lipa and the Indian movie star Kareena Kapoor Khan. Puma's sponsorships of top athletes over the years have extended to include sprinter Usain Bolt and football player Antoine Griezmann. The sportswear company currently serves as the official brand for major soccer club sides like Manchester City, AC Milan, and Borussia Dortmund.

Puma brand apparel and accessories

Like its competitors Nike and adidas, in recent years Puma has invested in expanding its apparel and accessories lines. Since 2011, sales from the apparel segment doubled and went over the two billion euros mark in 2019. Similarly, Puma branded accessories have contributed significantly towards group sales, reaching its highest ever value in 2020. The positive trend in Puma's apparel and accessories sales correspond to the increased consumer interest in athleisure and active wear.

Key figures

The most important key figures provide you with a compact summary of the topic of "Puma" and take you straight to the corresponding statistics.

Puma overview

Footwear and apparel

Interesting statistics

In the following 4 chapters, you will quickly find the 24 most important statistics relating to "Puma".

Puma

Dossier on the topic

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Puma - Statistics & Facts

Puma is a German-owned multinational sports apparel company with headquarters in Herzogenaurach, Germany. Founded in 1948, the company is engaged in the design and manufacture of both casual and athletic footwear, apparel and accessories. Since its foundation the company has grown to become one of the biggest sportswear/sporting goods companies worldwide with sales of over five billion euros and a total number of about 14,000 employees as of 2020.

High profile sponsorships and brand ambassadors

The Puma brand is comprised of three primary product segments: footwear, apparel and accessories. The footwear segment accounts for around 45 percent of the company's consolidated sales, generating around 2.4 billion U.S. dollars in 2020. Puma’s current brand ambassadors include Dua Lipa and the Indian movie star Kareena Kapoor Khan. Puma's sponsorships of top athletes over the years have extended to include sprinter Usain Bolt and football player Antoine Griezmann. The sportswear company currently serves as the official brand for major soccer club sides like Manchester City, AC Milan, and Borussia Dortmund.

Puma brand apparel and accessories

Like its competitors Nike and adidas, in recent years Puma has invested in expanding its apparel and accessories lines. Since 2011, sales from the apparel segment doubled and went over the two billion euros mark in 2019. Similarly, Puma branded accessories have contributed significantly towards group sales, reaching its highest ever value in 2020. The positive trend in Puma's apparel and accessories sales correspond to the increased consumer interest in athleisure and active wear.

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