As stated earlier, the Puma brand is comprised of three primary product segments: footwear, apparel, and accessories. The footwear segment accounts for around 45 percent of the company's consolidated sales, generating a record amount of over three billion U.S. dollars in 2021. That year, Puma's sponsorships of top athletes extended to include big names, such as Raphaël Varane, Christian Pulisic, and WNBA player Breanna "Stewie" Stewart. The company also launched their own "SHE MOVES US" platform, which featured cultural ambassadors, including Dua Lipa, Cara Delevingne, among others.
Puma brand apparel and accessories
Like its competitors Nike and adidas, Puma has invested in expanding its apparel and accessories lines in recent years. Since 2011, sales from the apparel segment doubled and went over the two billion euros mark in 2019. Just two years later, the brand had already reached the two and a half billion-dollar-mark. Similarly, Puma-branded accessories have contributed significantly towards group sales, reaching its highest ever value in 2021. The positive trend in Puma's apparel and accessories sales correspond to the increased consumer interest in athleisure and active wear.
This text provides general information. Statista assumes no
liability for the information given being complete or correct.
Due to varying update cycles, statistics can display more up-to-date
data than referenced in the text.
Research expert covering shopping behavior, sports and leisure retail, and the subscriptions and direct selling industry