Puma - Statistics & Facts

Puma is a German-owned multinational sports apparel company with headquarters in Herzogenaurach, Germany. Founded in 1948, the company is engaged in the design and manufacture of both casual and athletic footwear, apparel and accessories. Since its foundation the company has grown to become one of the biggest sportswear/sporting goods companies worldwide with worldwide sales of over 4.6 billion euros and a total number of about 13,000 employees as of 2018.

The Puma brand is comprised of three primary product segments: footwear, apparel and accessories. The footwear segment accounts for around 47 percent of the company's consolidated sales, generating a sales revenue of around 2.2 billion U.S. dollars in 2018. Puma’s sponsorship of top athletes over the years has extended to the likes of former number one golfer, Greg Norman, tennis greats, Boris Becker and Martina Navratilova, and most notably, soccer legend Pele. Its current brand ambassadors include: Usain Bolt, Serena Willams, and singer Rihanna. Puma currently serves as the official brand for major soccer club sides like Arsenal and Borussia Dortmund and it is currently the official supplier of Redbull racing.

Puma's shoe and clothing designs feature the iconic Puma logo and trademark "formstrip". Among Americans who purchased sportswear in the last 12 months, about 13 percent bought a Puma branded product, and about 3.5 percent of Americans consider Puma to be their favorite brand of sport shoe, behind rival brands such as Nike, Adidas and Reebok.

Puma has a long-term mission of becoming the most desirable sport lifestyle company in the world. Describing themselves as the 'blue mountains', Puma has been trying to incorporate more edge, creativity and uniqueness to their designs which is evident with their collaborations with designer fashion names such as Sergio Rossi and Alexander McQueen.

Interesting statistics

In the following 4 chapters, you will quickly find the 25 most important statistics relating to "Puma".


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Important key figures

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Puma overview

Footwear and apparel

Consumer behavior in the United States

Interesting Statista reports

  • Statista Consumer Survey - Survey Data Table
  • Statista Consumer Market Outlook - Segment Report

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