Innocent LimitedInnocent is a London-based company founded in 1998. Smoothies are Innocent's primary product. The company also makes juice for kids, a not-from-concentrate juice range, the carbonated Innocent Bubbles, and coconut water.
In 2018, the revenue of the company was almost 400 million British pounds, after which it decreased to about 201 million British pounds in 2020. The same happened with Innocent’s operating profit - it peaked in 2018 and steadily declined through 2020. In the following year, however, both recorded slight growth again. By comparison, over the period from 2015 to 2021, the average number of employees increased steadily. On average, 379 people worked for the smoothie producing company in 2021.