U.S. Juice and Smoothie Market - Statistics & Facts

Juice and smoothies are a strong part of the beverage category. During the last few years, U.S. fruit juice production showed volatile tendencies. In 2016/2017, it amounted to about 355 thousand metric tons at 65 degrees brix. The sales volume of juices and juice drinks in the U.S. reached about 971.5 million cases in 2015. The latest price forecasts predicted an increasing price trend to about 12 U.S. dollars per box of oranges by 2022.


Orange fruit juice and drinks are by far the most popular category among refrigerated juice and juice drinks, as the latest U.S. retail sales data released by market research firm IRI showed. Companies shaping the fruit juice industry among private label manufacturers include the Coca-Cola Company, Tropicana Dole Beverages and Citrus World.

The latest survey results revealed that about 23 percent of U.S. consumers tend to drink juice daily. Domestic consumption statistics showed a declining trend from 2008 to 2012 but then stayed at the same level for the past four years.

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Juice and smoothie market in the U.S. - Important statistics

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