Fruit juice marketFalling fruit juice consumption is likely the cause of this development. Consumption numbers also showed a downward trend, declining every year from 2013 to 2019, with the exception of 2018. Overall consumption dropped by approximately 166 million liters from 2013 to 2018 to 929 million liters. Overall spending on the soft drinks market in the UK grew from 2015 to 2018, with a slight decrease in 2019, despite the trends on the juice market. This appears to be primarily due to an increase in the consumption of bottled water.
Juice consumption in focus In 2017, around forty percent of the juice consumed in the UK is fresh juice that is not reconstituted from fruit juice concentrate. Orange juice was the most common flavor of fruit juice consumed in 2018 on the UK market. Almost two thirds of the market are made up of orange juice followed by apple, pineapple, and grapefruit.