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European fruit juice market - statistics & facts

Fruit juice is a non-alcoholic beverage made from the extraction of the liquid contained in natural fruits like oranges, pineapples, strawberries, cranberries or mangoes. Other fruit beverages that are made with fruit concentrate can also fall under this category. Fruit juices are often consumed for their perceived nutritional benefits. For instance, orange juice has a perceived nutritional value because it contains vitamin C, folic acid and potassium. However, fruit juices and fruit nectars can also contain added sugar and food additives used to prolong shelf-life for example. The EU Fruit Juice Directive details regulations on the composition and quality standards of fruit juices and fruit nectars that can be introduced and marketed on the EU market, in addition to strict labelling regulations for various health claims in fruit juice products.

Though fruit juice consumption in the European Union used to be higher, the European Union has still histroically consumed more fruit juice than any other region worldwide, making the region the biggest market for fruit juices and fruit nectars globally. The decrease in consumption could be attributed to hectic lifestyles that deprived many households of the time for traditional breakfasts at home, but also growing consumer avoidance of sugary drinks and food additives. This could explain the rising market share of fresh fruit juice in the EU that almost doubled over a ten-year period.

In the EU fruit juice market, brands outperform private label products, with the latter capturing a little over a third of the market share in the European Union. Leading companies dominating the branded fruit juice market in the EU include Eckes-Granini and Refresco Gerber.

Interesting statistics

In the following 4 chapters, you will quickly find the 46 most important statistics relating to "Fruit juice market in Europe".

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