Video on demand in Italy

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Statista dossier about video on demand in Italy

The report focuses on the services of video on demand in Italy. Beside a general overview, it provides data about consumers expenditure in the on demand audiovisual content. The study highlights also the main trends in terms of users behavior, as well as penetration of online services and usage of devices, including mobile ones.

Table of contents

  • 1. On demand overview
    • EU countries with the most on-demand services 2017

    • Italy: number of SVoD users 2018, by platform

    • Italy: digital service penetration 2017, by type

    • Video-on-demand services in Italy 2017, by genre

    • Consumer revenues for video on-demand (VoD) services in Italy 2011-2016

    • TV VOD: consumer spending in Italy 2008-2017

  • 2. Mobile TV & device usage
    • Italy: monthly online video consumption 2017-2020

    • Italy: share of individuals using the smartphone to watch videos 2018, by age

    • Italy: Netflix average mobile data consumption per user 2018

    • Italy: RaiPlay average mobile data consumption per user 2018

    • Italy: SkyGo average mobile data consumption per user 2018

    • Italy: chosen screens for TV video content in 2016, by frequency

    • Italy: smartphone use for TV video content 2016, by age group and frequency

  • 3. Online streaming
    • Italy: time spent streaming videos online 2016, by age

    • Europe: time spent streaming videos from the smartphone 2016

    • Italy: television usage among internet users 2017, by fruition type

    • Italy: preferred live video streaming sources 2018

    • Italy: preferred live video streaming content 2018

    • Types of services used for accessing films or TV series online in Italy 2016

    • Italy: streaming services penetration 2015-2016

    • Italy: streaming services use preference 2015-2016, by media

    • Italy: streaming services broadcast preference 2015-2016

    • Italy: use of streaming devices 2015-2016

    • Italy: free streaming services use 2015-2016

    • Italy: use of legal and illegal streaming services 2015-2016

  • 4. User behavior
    • Italy: fruition of Pay TV and SVoD 2018, by frequency

    • Italy: popularity of television viewing devices 2017 by service

    • Italy: reasons to subscribe to Netflix 2018

    • Italy: reasons to subscribe to Amazon Prime Video 2018

    • Italy: reasons to subscribe to Infinity TV 2018

    • Italy: chosen screens for TV video content in 2016, by frequency

    • Italy: daily television viewing habits 2017

    • Italy: smartphone use for TV video content 2016, by age group and frequency

    • Italy: viewers habits in second screen use 2016, by frequency

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