Video on demand in Italy

The Statista dossier
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Statista dossier about video on demand in Italy

The report focuses on the services of video on demand in Italy. Beside a general overview, it provides data about consumers expenditure in the on demand audiovisual content. The study highlights also the main trends in terms of users behavior, as well as penetration of online services and usage of devices, including mobile ones.

Table of contents

  • 1. On demand overview
    • TVOD revenue forecast in Europe 2019-2022

    • SVOD revenue forecast in Europe 2019-2022

    • EU countries with the most on-demand services 2019

    • Italy: subscriptions to video-on-demand TV 2017-2018

    • Italy: number of SVoD users 2018, by platform

    • Video-on-demand services in Italy 2019, by genre

    • Consumer revenues for video on-demand (VoD) services in Italy 2011-2018

    • Pay TV VOD consumer spending in Italy 2008-2018

  • 2. Mobile TV
    • Leading iPhone entertainment apps in Italy 2020, by revenue

    • Italy: monthly online video consumption 2017-2020

    • Italy: share of individuals using the smartphone to watch videos 2018, by age

    • Monthly Netflix app downloads in Italy 2019, by store

    • Total number of downloads of the Amazon Prime Video app in Italy 2019

  • 3. Online streaming
    • Italy: preferred live video streaming sources 2018

    • Italy: preferred live video streaming content 2018

    • Types of services used for accessing films or TV series online in Italy 2016

    • Italy: users paying for online subscriptions 2018, by type

    • Italy: users paying for online subscriptions 2018, by gender

    • Italy: users paying for online subscriptions 2018, by age group

  • 4. Users' preferences
    • Leading VoD platforms Italy 2020, by geographical area

    • Most popular VoD platforms with 18-34-year-olds Italy 2020

    • Most popular VoD platforms with 35-44 years-olds Italy 2020

    • Most popular VoD platforms with 45-54-year-olds Italy 2020

    • Most popular VoD platforms with over 55 years-olds Italy 2020

    • Most popular VoD platforms among males Italy 2020

    • Most popular VoD platforms among females Italy 2020

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