Global share of subscribers to popular streaming services 2021, by country

Published by
Julia Stoll,
Aug 29, 2023
Netflix had the greatest share of subscribers among SVOD platforms in the United States in 2021, with 95 percent of users subscribing to the American subscription streaming service. It was also the top streaming service across six other countries worldwide. Apple TV+ was the least popular platform in all countries surveyed. For example, the share of French people subscribing to the service amounted to 11 percent.

Share of subscribers to selected popular streaming services worldwide as of September 2021, by selected country

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Source

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Release date

December 2021

Region

France, Germany, Italy, Spain, Sweden, United Kingdom, United States

Survey time period

September 17 to 20, 2021

Number of respondents

32,741 respondents

Age group

13 years and older

Special properties

active users of Whip Media's TV Time app

Method of interview

Online survey

Supplementary notes

Original question: "Do you subscribe to... (by country)?"

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Statistics on " Video streaming worldwide "

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Other statistics that may interest you Video streaming worldwide

Overview

6

Subscription video-on-demand (SVOD)

5

Ad-supported streaming

5

Transactional video-on-demand (TVOD)

8

Online TV & broadcaster video-on-demand (BVOD)

6

Consumer behavior

6

Providers' attitudes

4

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Topics

Subscription video-on-demand services in EuropeVideo-on-demand in EuropeVideo-on-demand in PolandBroadcaster video-on-demand in EuropeSubscription Video-on-Demand in Sweden
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