Audiovisual media consumption in Mexico
Despite a slight decrease in its penetration rate throughout the past few years, TV continued to be key in Mexicans' media repertoire. Throughout the 21st century, more than nine out of 10 households in Mexico had a TV set. While broadcast TV continues to dominate the attention of Mexican viewers, streaming is the one video platform that has shown usage growth in early 2023. The most popular types of online video in Mexico include not only movies and series, but also music videos and educational content and tutorials. This suggests that video streaming services may bet on more than just fiction to revert an eventual decrease in viewers as the so-called new normal becomes a reality.Reading in Mexico in decline
Be it books, magazines, newspapers, or even comics or online reading sources like blogs and forums – Mexicans are reading less and less. The data shows that the percentage of literate adults in Mexico who read any readable materials is on a sliding slope, with the latest figures dropping below 70 percent. It seems that lack of time is the main obstacle to reading, as the majority of adults in Mexico cite this as the main reason why they don’t read books. Motivation to read is the next biggest hindrance. When they do read, the choice of reading material differs according to gender. Books and magazines are more popular among women, while newspapers and comics are more favored by men. Either way, the majority of readers in Mexico say they do so to entertain themselves or to learn something new.
