Recently, comScore reported that 178 million U.S. unique visitors watched 33 billion online videos
in February. Not surprisingly, Google / YouTube
is the most popular video content property by far. People watched 1.2 billion videos on Google websites, equalling 34 percent of all videos seen in the United States.
Much more interesting is, that Facebook
comes in third behind AOL with 558 million video views. That’s a new all time high for the social network. Also worth mentioning is the fact that the U.S. online video audience is shrinking. In comparison to February 2012, the number of unique viewers fell short by one percent while the number of watched videos declined by 13 percent.