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Most popular U.S. YouTube partner channels 2021, ranked by viewers

Published by H. Tankovska, Mar 10, 2021
In January 2021, UMG @ YouTube was ranked first as the most popular YouTube partner channel in the United States with more than 45.7 million unique U.S. viewers. UMG (Universal Music Group) is one of the biggest music publishers in the United States with a 16.39 market share in the first quarter of 2019. Current UMG artists include Taylor Swift (via Republic Records) and Lady Gaga (via Def Jam).

Most popular YouTube partner channels in the United States in January 2021, ranked by unique viewers (in millions)

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Source

Release date

March 2021

Region

United States

Survey time period

January 2021

Special properties

desktop online video; excluding ad videos

Supplementary notes

YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content. Ad videos not included.

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