Most popular U.S. YouTube partner channels 2020, ranked by viewers

In April 2020, UMG @ YouTube was ranked first as the most popular YouTube partner channel in the United States with more than 47.7 million unique U.S. viewers. UMG (Universal Music Group) is one of the biggest music publishers in the United States with a 16.39 market share in the first quarter of 2019. Current UMG artists include Taylor Swift (via Republic Records) and Lady Gaga (via Def Jam).

Most popular YouTube partner channels in the United States in April 2020, ranked by unique viewers

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Release date

May 2020


United States

Survey time period

April 2020

Special properties

desktop online video; excluding ad videos

Supplementary notes

YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content. Ad videos not included. YouTube Partner Reporting, beginning with January 2013 data, gives credit to YouTube Partners for views of their single-claimed user-generated content.

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