In November 2019, UMG @ YouTube was ranked first as the most popular YouTube partner channel in the United States with almost 41.6 million unique U.S. viewers. UMG (Universal Music Group) is one of the biggest music publishers in the United States with a 16.39 market share in the first quarter of 2019. Current UMG artists include Taylor Swift (via Republic Records) and Lady Gaga (via Def Jam).
Most popular YouTube partner channels in the United States in November 2019, ranked by unique viewers
(in millions)
YouTube Partner Reporting based on online video content viewing and does not include claimed user-generated content. Ad videos not included. YouTube Partner Reporting, beginning with January 2013 data, gives credit to YouTube Partners for views of their single-claimed user-generated content.
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comScore. (January 7, 2020). Most popular YouTube partner channels in the United States in November 2019, ranked by unique viewers (in millions) [Graph]. In Statista. Retrieved February 26, 2020, from https://www.statista.com/statistics/200613/unique-viewer-numbers-of-youtube-partner-channels/
comScore. "Most popular YouTube partner channels in the United States in November 2019, ranked by unique viewers (in millions)." Chart. January 7, 2020. Statista. Accessed February 26, 2020. https://www.statista.com/statistics/200613/unique-viewer-numbers-of-youtube-partner-channels/
comScore. (2020). Most popular YouTube partner channels in the United States in November 2019, ranked by unique viewers (in millions). Statista. Statista Inc.. Accessed: February 26, 2020. https://www.statista.com/statistics/200613/unique-viewer-numbers-of-youtube-partner-channels/
comScore. "Most Popular Youtube Partner Channels in The United States in November 2019, Ranked by Unique Viewers (in Millions)." Statista, Statista Inc., 7 Jan 2020, https://www.statista.com/statistics/200613/unique-viewer-numbers-of-youtube-partner-channels/
comScore, Most popular YouTube partner channels in the United States in November 2019, ranked by unique viewers (in millions) Statista, https://www.statista.com/statistics/200613/unique-viewer-numbers-of-youtube-partner-channels/ (last visited February 26, 2020)
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