Instagram’s referral traffic has sky-rocketed between Q1 2018 and Q1 2019 as the popular social media site becomes more important for website traffic.
According to recent estimates from Merkle, Instagram, which is owned by Facebook, experienced a 114 percent increase in web referrals. Facebook and Pinterest both saw modest year-over-year traffic growth. It was not all good news for social media sites; YouTube’s traffic flatlined, despite posting strong gains in mid-2018, while Twitter’s traffic growth shrunk by 8 percent in Q1 2019. Overall, website visits from social media accounted for over 4 percent of all site traffic and 5 percent of all mobile visits in the first quarter, new highs according to the report.
Instagram has recently made a serious push into the e-commerce and marketing space, by rolling out its tap to shop feature last month. The social network also has experienced a 44 percent increase in advertising investment in Q1 2019. Overall, Instagram is driving most of the ad investment across all of Facebook’s sites. These developments come on the back of Instagram’s ability to increase in the number of people using the platform, one of the few social networks that have been able to expand usage rates.
This chart shows the year-on-year growth of referral traffic from leading social networks to U.S. websites.
The Statista "Chart of the Day", made available
under the Creative Commons License CC BY-ND 3.0, may be used
and displayed without charge by all commercial and
non-commercial websites. Use is, however, only permitted with
proper attribution to Statista. When publishing one of these graphics,
please include a backlink to the respective infographic URL.
The Statista "Chart of the Day" currently focuses
on two sectors: "Media and Technology", updated
daily and featuring the latest statistics from the media,
internet, telecommunications and consumer electronics
industries; and "Economy and Society", which
current data from the United States and around the
world relating to economic and political issues as well as
sports and entertainment.
For individual content and infographics in your Corporate Design,
please visit our agency website
Any more questions?
Get in touch with us quickly and easily. We are happy to help!