Analysis of net sales by ecommerceDB has revealed the fasted growing online stores in the UK. Bitiba - a pet food retailer - is top dog after an increase of 177 percent. At segment level, fashion is the dominant force though, with six of the top ten representing the industry. According to the Statista Digital Market Outlook, fashion is also the UK's largest eCommerce segment overall, with a market volume of US$23,386m in 2019. The UK's eCommerce market is expected to continue growing in the coming years, too, with forecast CAGR from 2019 to 2023 of 5.9 percent.