The United Kingdom is the leading market in Europe when it comes to online shopping. In 2021, the revenue of e-commerce in the United Kingdom reached a total of 129 billion British pounds. This figure is almost 15 percent up from the 112.7 billion British pounds in 2020, and over triple the revenue of UK e-commerce in 2015.
Leading e-commerce sectors
According to the most recent e-commerce activity reports issued by the Office for National Statistics, non-store retailing done online, followed by textile, clothing, and footwear sales were the two sectors with the highest shares of retail e-commerce sales. Internet sales in Great Britain accounted for 92.6 percent of non-store retail, and over 26 percent of textile, clothing and footwear sales.
Sales value trends
Following the spike in e-commerce growth in 2020 due to the Covid-19 pandemic, internet retail sales were up 10.8 percent in 2021 compared to 2020, which had seen a much higher increase, at 47 percent. By the month, internet retail sales dropped by 20 percent as of January 2022. This decrease is likely due to UK shoppers re-adopting in-store shopping.
E-commerce revenue in the United Kingdom (UK) from 2015 to 2021
(in billion British pounds)
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Ofcom. (June 1, 2022). E-commerce revenue in the United Kingdom (UK) from 2015 to 2021 (in billion British pounds) [Graph]. In Statista. Retrieved October 09, 2024, from https://www.statista.com/statistics/282162/e-commerce-annual-sales-in-the-united-kingdom-uk/
Ofcom. "E-commerce revenue in the United Kingdom (UK) from 2015 to 2021 (in billion British pounds)." Chart. June 1, 2022. Statista. Accessed October 09, 2024. https://www.statista.com/statistics/282162/e-commerce-annual-sales-in-the-united-kingdom-uk/
Ofcom. (2022). E-commerce revenue in the United Kingdom (UK) from 2015 to 2021 (in billion British pounds). Statista. Statista Inc.. Accessed: October 09, 2024. https://www.statista.com/statistics/282162/e-commerce-annual-sales-in-the-united-kingdom-uk/
Ofcom. "E-commerce Revenue in The United Kingdom (Uk) from 2015 to 2021 (in Billion British Pounds)." Statista, Statista Inc., 1 Jun 2022, https://www.statista.com/statistics/282162/e-commerce-annual-sales-in-the-united-kingdom-uk/
Ofcom, E-commerce revenue in the United Kingdom (UK) from 2015 to 2021 (in billion British pounds) Statista, https://www.statista.com/statistics/282162/e-commerce-annual-sales-in-the-united-kingdom-uk/ (last visited October 09, 2024)
E-commerce revenue in the United Kingdom (UK) from 2015 to 2021 (in billion British pounds) [Graph], Ofcom, June 1, 2022. [Online]. Available: https://www.statista.com/statistics/282162/e-commerce-annual-sales-in-the-united-kingdom-uk/