As of January 2024, India was the leading country in Asia in regard to Facebook advertising reach. The country had a Facebook advertising audience of approximately 367 million users. Indonesia followed, with about 118 million users reached.
January 2024
Asia, APAC
January 2024
On methodology and comparability of the data, the source states the following:
Audience figures may not represent unique individuals, and may not match equivalent figures for the total active user base.
Meta has significantly revised its base data and approach to audience reporting, so figures shown here might not be comparable with those published in older reports.
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