Apple Users Are the Most Valuable Online Shoppers
In case you're operating an online shop, you better make sure it looks good on Apple devices. That is one takeaway from Monetate's latest E-Commerce Quarterly report, which compares e-commerce metrics such as conversion rates and average order value across different platforms. According to the report not only are Apple users more likely to make a purchase when they visit an e-commerce website but they also spend more money when they do. That is true for all device categories, as Mac, iPad and iPhone users show higher conversion rates and higher average order value than PC, tablet and smartphone users on other platforms.
- U.S. average order value in e-grocery 2015, by retailerU.S. average order value in e-grocery 2015, by retailer
- Conversion rate of selected B2C e-commerce retailers in China in 2011Conversion rate of selected B2C e-commerce retailers in China in 2011
- Leading global e-retailers in 2015, ranked by mobile conversion rateLeading global e-retailers in 2015, ranked by mobile conversion rate
- U.S. mobile retail commerce revenue 2013-2020U.S. mobile retail commerce revenue 2013-2020
- United States: retail e-commerce sales 2013-2020United States: retail e-commerce sales 2013-2020
- Online purchasing penetration in Great Britain 2008-2016Online purchasing penetration in Great Britain 2008-2016
- Digital buyer penetration in Belgium 2011-2016Digital buyer penetration in Belgium 2011-2016
- U.S. manufacturing shipments e-commerce value 2003-2014U.S. manufacturing shipments e-commerce value 2003-2014
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