Global online shopper conversion rate 2018, by device

Conversion rate of online shoppers worldwide as of 4th quarter 2018, by device

by J. Clement, last edited Jun 4, 2019
Global online shopper conversion rate 2018, by device This statistic provides data on the conversion rate of global online shoppers in the fourth quarter of 2018, sorted by device. During this period, 4.06 percent of e-commerce website visits via tablet devices were converted into purchases.
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Conversion rate of online shoppers worldwide as of 4th quarter 2018, by device

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Conversion rate
Traditional4.84%
Tablet4.06%
Smartphone2.25%
Other0.13%
Conversion rate
Traditional4.84%
Tablet4.06%
Smartphone2.25%
Other0.13%
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by J. Clement, last edited Jun 4, 2019
This statistic provides data on the conversion rate of global online shoppers in the fourth quarter of 2018, sorted by device. During this period, 4.06 percent of e-commerce website visits via tablet devices were converted into purchases.
Show more
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