European hotels are slowly undergoing chainification as chain hotels are gaining ground. Prior to the COVID-19 pandemic, the number of total rooms in hotel chains had enjoyed mild yet steady growth, in comparison to independently-run accommodations, which had barely grown. The pandemic hit both chains and independent hotels hard, although chain hotels were able to recover better than independent hotels.
Europe's independent accommodations struggle to keep up with hotel chains
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This graphic shows that Europe's independent accommodations struggle to keep up with hotel chains.
