In Europe, independent hotels have a majority share of the hotel market, both in terms of the number of properties and the number of rooms. However, disproportionate to their market share, independent hotels receive just a third of overall investments. Investments are mostly going into chain hotels, which have been expanding at faster speeds than independent hotels and rapidly gaining market share.
European Independent Hotels are Outspent by Chains Almost Two to One
This infographic shows the market and investment share of chains vs. independent hotels in Europe in 2021