Market value of rum worldwide 2018-2028

Market value of the rum market market worldwide from 2018 to 2028

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Supplementary notes

Data provided by Statista Market Insights are estimates.


Rum is a spirit that is made from the sugar cane. Typically, rum’s alcohol content lies between 40% and 55% alcohol by volume (ABV).

Additional information:

The market comprises revenue and average revenue per capita, volume and average volume per capita, price per liter, as well as sales channels. Per capita figures refer to a country’s or region’s whole population.

At-home market data covers retail sales via super- and hypermarkets, eCommerce, convenience stores, and similar sales channels. Out-of-home market data includes all sales in hotels and restaurants, sales by catering companies, as well as sales in cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. All prices are valued at retail selling prices, including all sales and consumption taxes.

Key players include Bacardi, Tanduay, Captain Morgan, and Pernod Ricard (e.g., Havana Club).

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