Rum market in the U.S. - Statistics & Facts

Rum, like other segments of the spirits industry, has enjoyed a continuous upward trend in popularity in recent year. Some of this growth can be attributed to a resurgence of cocktail culture. Consumers are increasingly in premium and craft beverages as they want the occasions for drinking to be a special experience. This is especially true of younger consumers who are drinking less, on average.

Retail and trade

Retail sales of rum in the United States reached about nine billion U.S. dollars in 2022. The most revenue in that year was generated for suppliers of premium rum, the second lowest price tier. The value of rum imports in the U.S. has been steadily increasing, year after year. In 2022, the value of rum imports had increased 24 percent, compared to 2020, to a total of 180 million U.S. dollars. Three out the four top countries of origin for U.S. rum imports were in the Caribbean, with the leader, the Dominican Republic, accounting for almost double the value of the next biggest trade partner. Bacardi, a family owned company headquartered in Bermuda, produces rum of the same name which holds the largest share of the U.S. rum market.

Gen Z a small part of the market

Per capita consumption of rum meanwhile dipped slightly to 0.46 liters in 2022 but is expected to remain stable in the coming years. Gen Z consumers are the most likely to be sober curious among consumers, with health and wellness reasons being among their considerations for abstaining. As such, they make up a comparatively small portion of the market of rum brands like Captain Morgan.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
Published by Jan Conway, Dec 18, 2023

Key insights

Sales volume of rum in the U.S.
22.7m 9 liter cases
Retail sales of rum in the U.S.
8.9bn USD
Number of rum product introductions in the U.S.
19
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Current statistics on this topic

Market value of the rum market market worldwide from 2019 to 2029 (in billion U.S. dollars)

Spirits

Market value of rum worldwide 2019-2029

Leading rum brands worldwide in 2023, based on sales volume (in million 9 liter cases)*

Spirits

Global rum market: leading brands based on sales volume 2023

Leading brands of rum in the United States in 2022, based on volume sales (in 1,000 9 liter cases)

Spirits

Volume sales of the leading rum brands in the U.S. 2022

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Consumption

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