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Global rum market: leading brands based on sales volume 2017
Global rum market: leading brands based on sales volume 2017
Leading rum brands worldwide in 2017, based on sales volume (in million 9 liter cases)*
This statistic presents the leading rum brands worldwide in 2017, based on sales volume. Bacardi was the second largest global rum brand that year, with a sales volume of about 16.8 million-9 liter cases.
Global Spirits Industry
The term “spirits” refers to an alcoholic beverage that has been distilled, contains no added sugar, and has at least 20 percent alcohol by volume. The term is derived from the medieval practice of alchemy and refers to the essential liquid element obtained from a substance through distillation, the “spirit” of the substance, so to speak. Popular spirits include whiskey, rum, vodka, tequila, and gin, among others.
Made from fermented sugar cane or molasses, rum first rose to prominence in the sugar cane fields of the Caribbean in the 17th century; which still remains the center of world production. Despite being around for centuries, rum is still seen as a relatively unexploited segment. Indeed it is already a diverse and eclectic category with a wide geographic spread but there are a number of regions where it remains relatively underdeveloped. Rum has been described as a bit more relaxed and carefree, even maverick compared to other spirits categories
Leading rum brands worldwide in 2017, based on sales volume (in million 9 liter cases)*
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| Million 9 liter cases | |
|---|---|
| Tanduay | 19.5 |
| Bacardi | 16.8 |
| McDowell's No. 1 Celebration | 14.3 |
| Captain Morgan | 11.7 |
| Havana Club | 4.4 |
| Barceló | 2.2 |
| Contessa | 1.8 |
| Old Port Rum | 1.3 |
| Appleton Jamaica | 1.2 |
| Bozkov | 1.1 |
| Sailor Jerry Spiced | 1 |
| Cacique | 1 |
| Negrita | 1 |
| Million 9 liter cases | |
|---|---|
| Tanduay | 19.5 |
| Bacardi | 16.8 |
| McDowell's No. 1 Celebration | 14.3 |
| Captain Morgan | 11.7 |
| Havana Club | 4.4 |
| Barceló | 2.2 |
| Contessa | 1.8 |
| Old Port Rum | 1.3 |
| Appleton Jamaica | 1.2 |
| Bozkov | 1.1 |
| Sailor Jerry Spiced | 1 |
| Cacique | 1 |
| Negrita | 1 |
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This statistic presents the leading rum brands worldwide in 2017, based on sales volume. Bacardi was the second largest global rum brand that year, with a sales volume of about 16.8 million-9 liter cases.
Global Spirits Industry
The term “spirits” refers to an alcoholic beverage that has been distilled, contains no added sugar, and has at least 20 percent alcohol by volume. The term is derived from the medieval practice of alchemy and refers to the essential liquid element obtained from a substance through distillation, the “spirit” of the substance, so to speak. Popular spirits include whiskey, rum, vodka, tequila, and gin, among others.
Made from fermented sugar cane or molasses, rum first rose to prominence in the sugar cane fields of the Caribbean in the 17th century; which still remains the center of world production. Despite being around for centuries, rum is still seen as a relatively unexploited segment. Indeed it is already a diverse and eclectic category with a wide geographic spread but there are a number of regions where it remains relatively underdeveloped. Rum has been described as a bit more relaxed and carefree, even maverick compared to other spirits categories
Show moreGlobal Spirits Industry
The term “spirits” refers to an alcoholic beverage that has been distilled, contains no added sugar, and has at least 20 percent alcohol by volume. The term is derived from the medieval practice of alchemy and refers to the essential liquid element obtained from a substance through distillation, the “spirit” of the substance, so to speak. Popular spirits include whiskey, rum, vodka, tequila, and gin, among others.
Made from fermented sugar cane or molasses, rum first rose to prominence in the sugar cane fields of the Caribbean in the 17th century; which still remains the center of world production. Despite being around for centuries, rum is still seen as a relatively unexploited segment. Indeed it is already a diverse and eclectic category with a wide geographic spread but there are a number of regions where it remains relatively underdeveloped. Rum has been described as a bit more relaxed and carefree, even maverick compared to other spirits categories
- Show sources information
- Show publisher information
- Release date
- June 2018
- Region
- Worldwide
- Survey time period
- 2017
- Supplementary notes
- * Includes globally and regionally operating brands.
Source
- Show sources information
- Show publisher information
- Release date
- June 2018
More information
- Region
- Worldwide
- Survey time period
- 2017
- Supplementary notes
- * Includes globally and regionally operating brands.
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Statistics on "Spirits brands: Bacardi"
- Overview
The most important statistics
- Leading beverage companies worldwide in 2017, based on sales (in million U.S. dollars)Global beverage market: leading companies 2017, based on sales
- Most valuable spirits brands worldwide in 2017, based on brand value (in million U.S. dollars)Leading spirits brands worldwide 2017, based on brand value
- Leading 35 distilled spirits brands worldwide in 2017, based on sales volume (in million 9-liter cases) Distilled spirits market: leading brands worldwide based on sales volume 2017
- Leading rum brands worldwide in 2017, based on sales volume (in million 9 liter cases)*Global rum market: leading brands based on sales volume 2017
- Sales volume of rum in the United States from 2004 to 2018 (in 1,000 9 liter cases)U.S. sales volume of rum 2004-2018
- Brand value share of spirits worldwide in 2017, by spirit typeBrand value share of spirits worldwide 2017, by type
- Leading spirits brands with the most fans on Facebook in May 2016 (in millions)Facebook: number of fans of popular spirits brands 2016
- Brand facts
The most important statistics
- Dollar sales of spirits in the United States in 2018, by brand (in million U.S. dollars)U.S. spirits' dollar sales by brand 2018
- Dollar sales growth of spirits in the United States in 2018, by brand (change to prior year)U.S. spirits' dollar sales growth 2018, by brand
- Unit sales of spirits in the United States in 2017, by brand (in thousand cases)U.S. spirits' unit sales by brand 2017
- Leading brands of rum in the United States in 2017, based on volume sales (in 1,000 9 liter cases)Volume sales of the leading rum brands in the U.S. 2017
- Volume sales share of the leading rum brands in the United States in 2017Volume sales share of the leading rum brands in the U.S. 2017
- Sales volume of Bacardi rum worldwide from 2009 to 2017 (in million 9 liter cases) Bacardi rum's global sales volume 2009-2017
- Advertising spending
The most important statistics
- Leading spirit brand advertising expenditure in the United States in 2017 (in 1,000 U.S. dollars)Spirits advertising expenditure in the United States in 2017, by brand
- Bacardi Limited advertising spending in the United States from 2012 to 2016 (in million U.S. dollars)Bacardi: ad spend in the U.S. 2012-2016
- Bacardi Limited advertising spending on selected product categories in the United States in 2013 (in million U.S. dollars)Bacardi: advertising spending in the U.S. 2013, by product
- Bacardi brand advertising spending in the United States in 2016, by format (in 1,000 U.S. dollars)Bacardi: ad spend in the United States in 2016, by format
- Bacardi brand online advertising spending in the United States from 2011 to 2017 (in 1,000 U.S. dollars)Bacardi: online ad spend in the United States from 2011 to 2017
- Consumer behavior
The most important statistics
- Consumption of rum in the United States from 2013 to 2017 (in 1,000 9 liter cases)Rum consumption in the U.S. 2013-2017
- Which of the following rum brands do you know (at least by name)?Brand awareness for rum brands among consumers in the U.S. 2017
- Which of the following rum brands do you usually drink personally?Favorite rum brands of U.S. rum drinkers 2017
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Further Content: Statistics, Studies, and Topic Pages
Statistics
- Global rum market: leading brands based on sales volume growth 2013
- Brugal rum's global sales volume 2009-2013
- U.S. supplier gross revenue of rum 2004-2018
- U.S. supplier gross revenue of rum by price category 2018
- U.S. rum market share by brand 2014
- U.S. rum dollar sales 2012-2013
- U.S. average rum price 2012-2013
- Volume of rum sold in Canada by product type FY 2010-FY 2017
- Canadian rum dollar sales by province 2016/17
- Canadian rum volume sales from FY 2010-FY 2017
- Rum: manufacturing sales price in the United Kingdom 2008-2011
- Revenue of Bacardi Germany 2006/07-2014/15
- Rum usage in France 2016-2017, by type
- Value import and export rum and tafia the Netherlands 2008-2017
- Leading rum brands (white/dark/golden) in France 2014-2017, by number of users
- At-home expenditure on high-alcohol content drinks in Spain 2011-2015
- Forecast: revenue spirit distilling, rectifying & blending Lithuania 2009-2020
- Global insulation market size by material 2016-2021
- Imports of aluminum and alumina products to U.S. by origin 2016
- Revenue of Christie's International from 2006 to 2018
Studies
- Spirits brands: Bacardi
- Rum industry
- Spirits brands: Captain Morgan
- Spirits brands: Jack Daniel's
- Spirits brands: Johnnie Walker
- Spirits brands: Smirnoff
- Spirits market in Italy
- Spirits consumption in the UK (Kantar Media TGI)
- The Millionaires Club 2017
- The definitive ranking of the world's million-case spirits brands 2014
- Vodka industry
- Tequila industry
- Whiskey industry in the U.S.
- Gin industry
- Scotch whisky industry in the United Kingdom
Statistics on "Spirits brands: Bacardi"
- Leading beverage companies worldwide in 2017, based on sales (in million U.S. dollars)
- Most valuable spirits brands worldwide in 2017, based on brand value (in million U.S. dollars)
- Leading 35 distilled spirits brands worldwide in 2017, based on sales volume (in million 9-liter cases)
- Leading rum brands worldwide in 2017, based on sales volume (in million 9 liter cases)*
- Sales volume of rum in the United States from 2004 to 2018 (in 1,000 9 liter cases)
- Brand value share of spirits worldwide in 2017, by spirit type
- Leading spirits brands with the most fans on Facebook in May 2016 (in millions)
- Dollar sales of spirits in the United States in 2018, by brand (in million U.S. dollars)
- Dollar sales growth of spirits in the United States in 2018, by brand (change to prior year)
- Unit sales of spirits in the United States in 2017, by brand (in thousand cases)
- Leading brands of rum in the United States in 2017, based on volume sales (in 1,000 9 liter cases)
- Volume sales share of the leading rum brands in the United States in 2017
- Sales volume of Bacardi rum worldwide from 2009 to 2017 (in million 9 liter cases)
- Leading spirit brand advertising expenditure in the United States in 2017 (in 1,000 U.S. dollars)
- Bacardi Limited advertising spending in the United States from 2012 to 2016 (in million U.S. dollars)
- Bacardi Limited advertising spending on selected product categories in the United States in 2013 (in million U.S. dollars)
- Bacardi brand advertising spending in the United States in 2016, by format (in 1,000 U.S. dollars)
- Bacardi brand online advertising spending in the United States from 2011 to 2017 (in 1,000 U.S. dollars)
- Consumption of rum in the United States from 2013 to 2017 (in 1,000 9 liter cases)
- Which of the following rum brands do you know (at least by name)?
- Which of the following rum brands do you usually drink personally?
- Leading rum brands worldwide in 2013, based on sales volume growth (in 1,000 9-liter cases)
- Sales volume of Brugal rum worldwide from 2009 to 2013 (in million 9 liter cases)
- Supplier gross revenue of rum in the United States from 2004 to 2018 (in million U.S. dollars)
- Supplier gross revenue of rum in the United States in 2018, by price category (in million U.S. dollars)
- Rum market share in the United States in 2014, by brand
- Dollar sales of rum in the United States in 2012 and 2013 (in million U.S. dollars)
- Average selling price of rum in the United States in 2012 and 2013 (in U.S. dollars per 750ml volume)
- Rum volume sales in Canada from FY 2010 to FY 2017, by product type (in million liters)
- Rum sales in Canada in 2016/17, by province (in million Canadian dollars)
- Rum volume sales in Canada from FY 2010 to FY 2017 (in million liters)
- Sales price of rum per liter of pure alcohol manufactured in the United Kingdom (UK) from 2008 to 2011 (in GBP)
- Annual net revenue of Bacardi Germany from 2006/07 to 2014/15 (in million euros)
- Usage of rum in France from 2016 to 2017, by type (number of people in 1,000s)
- Value of the import and export of rum and tafia in the Netherlands from 2008 to 2017 (in thousand euros)
- Rum brands (white/dark/golden) ranked by number of users in France from 2014 to 2017 (number of people in 1,000s)
- Annual household expenditure on high-alcohol content beverages in Spain from 2011 to 2015 (in million euros)
- Revenue of spirit distilling, rectifying & blending (NACE Rev. 2 C1101) in Lithuania from 2009 to 2020 (in million U.S. dollars)
- Market value of the insulation material market worldwide in 2016 and 2021, by material (in billion U.S. dollars)
- Imports of aluminum and alumina products into the U.S. in 2016, by value and origin (in million U.S. dollars)
- Revenue of Christie's International from 2006 to 2018 (in billion U.S. dollars)
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