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Global rum market: leading brands based on sales volume 2018
Global rum market: leading brands based on sales volume 2018
Leading rum brands worldwide in 2018, based on sales volume (in million 9 liter cases)*
by Jan Conway,
last edited
Jul 8, 2019
This statistic presents the leading rum brands worldwide in 2018, based on sales volume. Bacardi was the second largest global rum brand that year, with a sales volume of about 17.1 million-9 liter cases.
Global Spirits Industry
The term “spirits” refers to an alcoholic beverage that has been distilled, contains no added sugar, and has at least 20 percent alcohol by volume. The term is derived from the medieval practice of alchemy and refers to the essential liquid element obtained from a substance through distillation, the “spirit” of the substance, so to speak. Popular spirits include whiskey, rum, vodka, tequila, and gin, among others.
Made from fermented sugar cane or molasses, rum first rose to prominence in the sugar cane fields of the Caribbean in the 17th century; which still remains the center of world production. Despite being around for centuries, rum is still seen as a relatively unexploited segment. Indeed it is already a diverse and eclectic category with a wide geographic spread but there are a number of regions where it remains relatively underdeveloped. Rum has been described as a bit more relaxed and carefree, even maverick compared to other spirits categories
Leading rum brands worldwide in 2018, based on sales volume (in million 9 liter cases)*
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| Million 9 liter cases | |
|---|---|
| Tanduay | 20.1 |
| Bacardi | 17.1 |
| Captain Morgan | 11.7 |
| McDowell's No. 1 Celebration | 11.2 |
| Havana Club | 4.6 |
| Barceló | 2.2 |
| Bozkov | 1.7 |
| Old Port | 1.3 |
| Appleton Estate | 1.1 |
| Montilla | 1 |
| Negrita | 1 |
| Million 9 liter cases | |
|---|---|
| Tanduay | 20.1 |
| Bacardi | 17.1 |
| Captain Morgan | 11.7 |
| McDowell's No. 1 Celebration | 11.2 |
| Havana Club | 4.6 |
| Barceló | 2.2 |
| Bozkov | 1.7 |
| Old Port | 1.3 |
| Appleton Estate | 1.1 |
| Montilla | 1 |
| Negrita | 1 |
© Statista 2019
About this statistic
Sources: Drinks International; Euromonitor
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by Jan Conway,
last edited
Jul 8, 2019
This statistic presents the leading rum brands worldwide in 2018, based on sales volume. Bacardi was the second largest global rum brand that year, with a sales volume of about 17.1 million-9 liter cases.
Global Spirits Industry
The term “spirits” refers to an alcoholic beverage that has been distilled, contains no added sugar, and has at least 20 percent alcohol by volume. The term is derived from the medieval practice of alchemy and refers to the essential liquid element obtained from a substance through distillation, the “spirit” of the substance, so to speak. Popular spirits include whiskey, rum, vodka, tequila, and gin, among others.
Made from fermented sugar cane or molasses, rum first rose to prominence in the sugar cane fields of the Caribbean in the 17th century; which still remains the center of world production. Despite being around for centuries, rum is still seen as a relatively unexploited segment. Indeed it is already a diverse and eclectic category with a wide geographic spread but there are a number of regions where it remains relatively underdeveloped. Rum has been described as a bit more relaxed and carefree, even maverick compared to other spirits categories
- Sources
- Drinks International; Euromonitor
- Show further sources information
- Show publisher information
- Release date
- June 2019
- Region
- Worldwide
- Survey time period
- 2018
- Supplementary notes
- * Includes globally and regionally operating brands.
Source
- Sources
- Drinks International; Euromonitor
- Show further sources information
- Show publisher information
- Release date
- June 2019
More information
- Region
- Worldwide
- Survey time period
- 2018
- Supplementary notes
- * Includes globally and regionally operating brands.
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Rum Industry
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Statistics on "Spirits brands: Captain Morgan"
- Overview
The most important statistics
- Most valuable spirits brands worldwide in 2017, based on brand value (in million U.S. dollars)Leading spirits brands worldwide 2017, based on brand value
- Leading 35 distilled spirits brands worldwide in 2018, based on sales volume (in million 9-liter cases) Distilled spirits market: leading brands worldwide based on sales volume 2018
- Leading rum brands worldwide in 2018, based on sales volume (in million 9 liter cases)*Global rum market: leading brands based on sales volume 2018
- Sales volume of Captain Morgan rum worldwide from 2009 to 2018 (in million 9 liter cases) Captain Morgan rum's global sales volume 2009-2018
- Share of Captain Morgan rum drinkers in the United States in 2018, by ageCaptain Morgan drinker age distribution in the United States in 2018
- Share of Captain Morgan rum drinkers in the United States in 2018, by generationCaptain Morgan drinker generation distribution in the United States in 2018
- Brand facts
The most important statistics
- Dollar sales of spirits in the United States in 2019, by brand (in million U.S. dollars)U.S. spirits' dollar sales by brand 2019
- Dollar sales growth of spirits in the United States in 2019, by brand (change to prior year)U.S. spirits' dollar sales growth 2019, by brand
- Unit sales of spirits in the United States in 2019, by brand (in thousand cases)U.S. spirits' unit sales by brand 2019
- Sales of the leading rum brands in the United States in 2017 (in million U.S. dollars)U.S. sales of the leading rum brands 2017
- Leading brands of rum in the United States in 2018, based on volume sales (in 1,000 9 liter cases)Volume sales of the leading rum brands in the U.S. 2018
- Sales volume change among leading rum brands in the United States in 2018Volume sales change of the leading rum brands in the U.S. 2018
- Volume sales share of the leading rum brands in the United States in 2018Volume sales share of the leading rum brands in the U.S. 2018
- Sales volume of Captain Morgan rum in the United States in 2013 and 2018 (in 1,000 9 liter cases)**Captain Morgan rum's sales volume in the U.S. 2013-2018
- Advertising spending
The most important statistics
- Diageo's marketing spending worldwide from 2012 to 2019 (in million GBP)*Diageo: marketing spending worldwide 2012-2019
- Diageo's marketing spending in North America from 2012 to 2019 (in million GBP)*Diageo: marketing spending in North America 2012-2019
- Advertising spending of Captain Morgan in the United States from 2013 to 2018 (in million U.S. dollars)Captain Morgan: ad spend in the U.S. 2013-2018
- Captain Morgan brand advertising spending in the United States from 2016 to 2018, by channel (in 1,000 U.S. dollars)Captain Morgan: advertising spend in the United States from 2016 to 2018, by outlet
- Captain Morgan brand online advertising spending in the United States from 2011 to 2017 (in 1,000 U.S. dollars)Captain Morgan: online ad spend in the United States from 2011 to 2017
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- Global rum market: leading brands based on sales volume growth 2013
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Statistics on "Spirits brands: Captain Morgan"
- Leading spirits brands worldwide 2017, based on brand value
- Distilled spirits market: leading brands worldwide based on sales volume 2018
- Global rum market: leading brands based on sales volume 2018
- Captain Morgan rum's global sales volume 2009-2018
- Captain Morgan drinker age distribution in the United States in 2018
- Captain Morgan drinker generation distribution in the United States in 2018
- U.S. spirits' dollar sales by brand 2019
- U.S. spirits' dollar sales growth 2019, by brand
- U.S. spirits' unit sales by brand 2019
- U.S. sales of the leading rum brands 2017
- Volume sales of the leading rum brands in the U.S. 2018
- Volume sales change of the leading rum brands in the U.S. 2018
- Volume sales share of the leading rum brands in the U.S. 2018
- Captain Morgan rum's sales volume in the U.S. 2013-2018
- Diageo: marketing spending worldwide 2012-2019
- Diageo: marketing spending in North America 2012-2019
- Captain Morgan: ad spend in the U.S. 2013-2018
- Captain Morgan: advertising spend in the United States from 2016 to 2018, by outlet
- Captain Morgan: online ad spend in the United States from 2011 to 2017
- Global rum market: leading brands based on sales volume growth 2013
- U.S. supplier gross revenue of rum 2004-2018
- U.S. supplier gross revenue of rum by price category 2018
- Brugal rum's global sales volume 2009-2013
- U.S. rum dollar sales 2012-2013
- U.S. average rum price 2012-2013
- U.S. rum market share by brand 2014
- Volume of rum sold in Canada by product type FY 2010-FY 2018
- Canadian rum dollar sales by province 2017/18
- Canadian rum dollar sales FY 2010-FY 2018
- Rum: manufacturing sales volume in the UK 2008-2011
- Rum: manufacturing sales price in the United Kingdom 2008-2011
- Revenue of Bacardi Germany 2006/07-2014/15
- Rum usage in France 2016-2018, by type
- Percentage of weekly consumers of dark rum in Spain between 2009 and 2016
- Leading rum brands (white/dark/golden) in France 2015-2018, by number of users
- Total Investment of craft spirits producers in the United States form 2014 to 2017
- Share of job interviewees offered a position worldwide 2015-2018
- Worldwide content management software market size 2015-2022
- Share of commercial service categories in world import trade 2008-2014
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