Global rum market: leading brands based on sales volume 2017

Leading rum brands worldwide in 2017, based on sales volume (in million 9 liter cases)*

Global rum market: leading brands based on sales volume 2017 This statistic presents the leading rum brands worldwide in 2017, based on sales volume. Bacardi was the second largest global rum brand that year, with a sales volume of about 16.8 million-9 liter cases.
Global Spirits Industry

The term “spirits” refers to an alcoholic beverage that has been distilled, contains no added sugar, and has at least 20 percent alcohol by volume. The term is derived from the medieval practice of alchemy and refers to the essential liquid element obtained from a substance through distillation, the “spirit” of the substance, so to speak. Popular spirits include whiskey, rum, vodka, tequila, and gin, among others.

Made from fermented sugar cane or molasses, rum first rose to prominence in the sugar cane fields of the Caribbean in the 17th century; which still remains the center of world production. Despite being around for centuries, rum is still seen as a relatively unexploited segment. Indeed it is already a diverse and eclectic category with a wide geographic spread but there are a number of regions where it remains relatively underdeveloped. Rum has been described as a bit more relaxed and carefree, even maverick compared to other spirits categories
Show more

Leading rum brands worldwide in 2017, based on sales volume (in million 9 liter cases)*

Loading statistic...
Expand statistic
Million 9 liter cases
Tanduay19.5
Bacardi16.8
McDowell's No. 1 Celebration14.3
Captain Morgan11.7
Havana Club4.4
Barceló2.2
Contessa1.8
Old Port Rum1.3
Appleton Jamaica1.2
Bozkov1.1
Sailor Jerry Spiced1
Cacique1
Negrita1
Million 9 liter cases
Tanduay19.5
Bacardi16.8
McDowell's No. 1 Celebration14.3
Captain Morgan11.7
Havana Club4.4
Barceló2.2
Contessa1.8
Old Port Rum1.3
Appleton Jamaica1.2
Bozkov1.1
Sailor Jerry Spiced1
Cacique1
Negrita1
Download Settings Share
Download started
Please be patient - this may take a moment
This statistic presents the leading rum brands worldwide in 2017, based on sales volume. Bacardi was the second largest global rum brand that year, with a sales volume of about 16.8 million-9 liter cases.
Global Spirits Industry

The term “spirits” refers to an alcoholic beverage that has been distilled, contains no added sugar, and has at least 20 percent alcohol by volume. The term is derived from the medieval practice of alchemy and refers to the essential liquid element obtained from a substance through distillation, the “spirit” of the substance, so to speak. Popular spirits include whiskey, rum, vodka, tequila, and gin, among others.

Made from fermented sugar cane or molasses, rum first rose to prominence in the sugar cane fields of the Caribbean in the 17th century; which still remains the center of world production. Despite being around for centuries, rum is still seen as a relatively unexploited segment. Indeed it is already a diverse and eclectic category with a wide geographic spread but there are a number of regions where it remains relatively underdeveloped. Rum has been described as a bit more relaxed and carefree, even maverick compared to other spirits categories
Show more
Statista Accounts: Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.
Leading companies trust Statista:
paypalgoogleadobepgsamsungtelekom
Related Studies: Available to Download in PDF or PPTX Format
Rum industry
Rum industry

All Information
in one Presentation

Rum industry

Everything On "Rum industry" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron

Christof Baron
CEO, MindShare Germany

Statistics on "Spirits brands: Bacardi"
  • Overview
The most important statistics
  • Brand facts
  • Advertising spending
  • Consumer behavior
Discover Statista
Need help with using Statista for your research? Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Learn more about how Statista can support your business.
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.