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Bacardi rum's global sales volume 2009-2019

Bacardi rum generated volume sales of about 18 million 9 liter cases worldwide in 2019. Founded in Cuba, Bacardi Limited is one of the largest family-owned spirit companies in the world.

Bacardi and other spirits in the U.S.

In 2019, dollar sales generated by the Bacardi rum brand in the United States amounted to some 180 million U.S. dollars, in the top ten of spirits brand sales in that year. Some of the country’s top spirit brands included Tito’s vodka, Smirnoff vodka, and Jack Daniel’s American whiskey. Each of these spirits earned over 300 million U.S. dollars’ worth of sales.

The global rum market

Selling over 20 million 9 liter cases in 2019, Tanduay, the origins of which lie in the Philippines, was the world’s leading brand of rum. Bacardi and Captain Morgan ranked second and third, respectively. In 2019, the global rum market was valued at roughly 15.5 billion U.S. dollars. Over the course of the coming years, the market is expected to grow in size consistently, reaching an estimated 18 billion U.S. dollars by 2026.

Sales volume of Bacardi rum worldwide from 2009 to 2019

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Release date

June 2020



Survey time period

2009 to 2019

Supplementary notes

Figures prior to 2015 have been taken from previous editions of the publication.

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Statistics on "Spirits brands: Bacardi"

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