Malaysia: non-alcoholic beverages market sales channel share 2017-2025

The Non-Alcoholic Drinks market includes the segments Bottled Water, Soft Drinks and Juices. Soft Drinks are further broken down into Carbonated Soft Drinks (CSD) like Cola and Energy Drinks as well as Non-Carbonated Soft Drinks like Ready-to-Drink teas and nectars. Juice are further differentiated into the most important types (Orange, Apple, Grapefruit, Pineapple, Grape, all others) and encompass only juices with a juice content of 100%. This market does not include hot beverages that are prepared by consumers from boiling water to which powder or tea leaves are added. These are shown separately in the Hot Drinks section of the Consumer Market Outlook. The beverages combined in this market are also often called liquid refreshment beverages (LRB). The industry has been characterized by a tectonic shift from high-sugar carbonated soft drinks and juices to no- or low-calorie beverages like bottled water and non-carbonated beverages like ready-to-drink (RTD) tea and coffee. This reflects a broad shift towards healthier lifestyles across many countries.
By revenue, the most important producers of Non-Alcoholic Drinks worldwide are the Coca-Cola Corporation, PepsiCo, Nestlé Waters, Danone and Red Bull. Next in line to these multi-national brand players are locally and regionally significant companies like Suntory, BritVic, Kirin, Asahi and the brand players’ bottling partners like Coca-Cola European Partners (CCEP), FEMSA and similar companies.
The market for Non-Alcoholic Drinks is structured into retail sales for at home consumption and on-premise or foodservice sales for out-of-home consumption. The at-home market, also called off-trade market, covers all retail sales via super- and hypermarkets, convenience stores or similar sales channels. The out-of-home market, also called on-trade market, away-from-home market or HORECA encompasses all sales to hotels, restaurants, catering, cafés, bars and similar hospitality service establishments. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes. The valuation of the out-of-home segment at retail prices means a significant change of the market definition in comparison to earlier iterations of the Consumer Market Outlook, as out-of-home consumption was valued at wholesale prices before. This means, market totals are not comparable to published data from prior years. The price per unit always references liters as a base unit for both at-home and out-of-home consumption.
The shown market share of eCommerce currently references the share of eCommerce sales of all food and beverages in the selected region in relation to total (off-trade) consumer spending on food and beverages that are also part of the Key Market Indicators table below. It therefore presents an indicator regarding the overall online penetration of eCommerce’s last frontier, food and drink, but cannot be used to track the performance of the Alcoholic Drinks as opposed to Non-Alcoholic Drinks, Food, Hot Drinks or Tobacco Products.
The presented data is the result of extensive research from secondary sources like national and international statistical offices, trade associations and the trade press. Typical sources are for example household budget surveys or statistics on industrial production and international trade. All data has been processed and forecasted using statistical techniques like regression and cluster analyses to obtain comparable data for a global outlook of the market. Since all market data in the Consumer Market Outlook are usually composed of multiple input data points, including estimations for missing data, no specific external source can be named for individual timelines. The range of the historical input data varies greatly by country and product but in most cases currently runs up until 2017 or 2018.
All market data is shown in nominal values that have been converted from local currencies to US-Dollars, Euro and British Pound using the average exchange rates of 2017. The currency can be switched between US-Dollars, Euro and British Pound by using the context menu to the upper right next to the download button. Depending on the user’s needs, the Key Market Indicators table at the bottom of the page contains additional forecasts on consumer prices and the exchange rate with which it is possible to obtain a valuation in local currency, to include projected currency effects in the forecast or to adjust the nominal market data to constant prices.

All figures are estimates. A detailed methodology can be found in the Statista Consumer Market Outlook.