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Frequency of consuming non-alcoholic beers Japan 2019, by gender

According to a survey conducted in 2019 by Rakuten Insight on consumer behavior in Japan, more than 63 percent of female respondents and almost 50 percent of male respondents never consume non-alcoholic beer. While male respondents in general were more likely to consume alcohol-free beer, the difference by gender among regular consumers of non-alcoholic beer was less pronounced.

Frequency of consuming non-alcoholic beers in Japan as of October 2019, by gender

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Release date

November 2019



Survey time period

October 2 to 31, 2019

Number of respondents

635 respondents

Age group

21 years and older

Special properties

250 female and 385 male respondents

Method of interview

Online survey

Supplementary notes

Original question: "How often do you consume non-alcoholic beer?"

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Statistics on "Alcoholic beverages industry in Japan"

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