The Pepsi empire
With more than 80 products and variants under its name with the likes of Lays, Kurkure and Doritos, the company also encompasses a wide range of carbonated drinks. Pepsi India was the most popular soft drink brand on YouTube in 2019, with more than 130 million uploaded video views. Additionally, Pepsi held a share of more than 30 percent of the carbonated beverages industry in the country.
Rise of the Juice
With fitness catching the eye of teens in the country, supported by the recent liquor ban, the market for the non-alcoholic beverages looks promising. The production volume of pulp and fruit juices across the nation stood close to 160 thousand metric tons in fiscal year 2018. The gulp factor has been influenced by western lifestyle and the motivation to look and feel healthy has begun to impact the fruit and juice market and is presumably on its way to bring about a major change in people’s lives and in the industry.