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Reasons for most recent non-alcoholic beer consumption Japan 2019, by gender

According to a survey conducted in 2019 by Rakuten Insight on consumer behavior in Japan, more than 48 percent of male respondents stated that they drank non-alcoholic beer because they had to drive. Male respondents gave this answer twice as likely as female counterparts. Similarly, women depended on non-alcoholic beer when they were expected to drink but did not want to lose control over themselves twice as much as men in the same situation.

Reasons for the most recent non-alcoholic beer consumption among Japanese as of October 2019, by gender

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Release date

November 2019



Survey time period

October 2 to 31, 2019

Number of respondents

286 respondents

Age group

21 years and older

Special properties

91 female and 195 male respondents

Method of interview

Online survey

Supplementary notes

Original question: "Think about the last time you consumed non-alcoholic beer. What was your reason for drinking non-alcoholic beer then?"

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Statistics on "Alcoholic beverages industry in Japan"

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