Alternative finance average funding per campaign in Russia 2017-2027, by segment
The Alternative Financing market segment relates to digital financial services for business customers. Included are Crowdinvesting models, which focus particularly on start-ups exchanging investment for company shares (equity-based), and Crowdfunding solutions, which are used for non-monetary compensation, for example product launches, music, art & film financing (reward-based). In view of processing complexity, this market is normally focused on small and medium-sized enterprises (SMEs) and freelancers. Bank financing is not considered, neither are any financial aspects that reach beyond the scope of small and medium enterprises or donation-based Crowdfunding models.