Beauty/personal care purchases by brand in the U.S. 2021

Published by
Alexander Kunst,
Mar 15, 2022
The displayed data on beauty/personal care purchases by brand shows results of the Global Consumer Survey conducted in the United States in 2021. Some 52 percent of respondents answered the question "Which of the following brands have you purchased in the last 12 months? (multi-pick)" with "Dove".

Which of the following brands have you purchased in the last 12 months?

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Number of respondents

832 respondents

Age group

16 years and older

Special properties

respondents who purchased skin/body care, shower/wash, or hair care products and know at least one of the named brands

Supplementary notes

Multiple answers were possible.

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