Make-up brands used most frequently by women in the U.S. 2019

This statistic represents the results of a Statista survey in which U.S. women were asked which make-up brands they personally used. During the June 2019 survey, 41 percent of respondents used CoverGirl, followed by 37 percent who used Maybelline New York.

Most frequently used make-up brands according to women in the United States as of June 2019

Exclusive Premium statistic

You need a Single Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Single Account

only $59 / month *
in the first 12 months
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

January 2020


United States

Survey time period

June 5 to 7, 2019

Number of respondents

980 respondents

Age group

16 years and older

Special properties

U.S. female online population, respondents who know at least one decorative cosmetics brand

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which of the following brands in the area of decorative cosmetics (make-up, lipstick, mascara, etc.) do you normally use?"
Multiple answers were possible.

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account.

Single Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references
$59 / Month *
Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract; Prices do not include sales tax.

Statistics on "Revlon Inc."

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.