Sales of the leading men's toiletries/grooming/aftershave brands in the United States in 2014 (in million U.S. dollars)

Leading men's grooming brands in the U.S. 2014 The statistic shows the sales of the leading men's toiletries/grooming/aftershave brands in the United States in 2014. In that year, Gillette Fusion was the leading men's grooming brand in the United States with sales of USD 232.2 million.
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Brand/ segmentSales in million U.S. dollars
Gillete Fusion/ cartridges232.2
Philips Norelco/ electric shaver groomer224.8
Gillette Mach3/ cartridges221.8
Degree Men's/ deodorant194.6
Gillette Fusion ProGlide/ cartridges166.4
Old Spice Red Zone/ toiletries and grooming137
Just for Men's/ hair coloring127.3
Axe/ liquid body wash124.6
Old Spice High Endurance/ deodorant124.4
Axe Dry/ deodorants90.7
Gillette Fusion ProGlide Power / Cartridges86.8
Dove Men+Care/ liquid body wash86.7
Edge/ shaving cream79.5
Edge/ toiletries and grooming78.7
Old Spice Red Zone/ deodorants76.1
Gillette Fusion Power/ cartridges75.8
Gillette Custom Plus/ disposables75.5
Old Spice/ toiletries and grooming74.3
Gillette Mach3 Turbo/ cartridges68.7
Dove Men+Care/ deodorant67.3
Brand/ segmentSales in million U.S. dollars
Gillete Fusion/ cartridges232.2
Philips Norelco/ electric shaver groomer224.8
Gillette Mach3/ cartridges221.8
Degree Men's/ deodorant194.6
Gillette Fusion ProGlide/ cartridges166.4
Old Spice Red Zone/ toiletries and grooming137
Just for Men's/ hair coloring127.3
Axe/ liquid body wash124.6
Old Spice High Endurance/ deodorant124.4
Axe Dry/ deodorants90.7
Gillette Fusion ProGlide Power / Cartridges86.8
Dove Men+Care/ liquid body wash86.7
Edge/ shaving cream79.5
Edge/ toiletries and grooming78.7
Old Spice Red Zone/ deodorants76.1
Gillette Fusion Power/ cartridges75.8
Gillette Custom Plus/ disposables75.5
Old Spice/ toiletries and grooming74.3
Gillette Mach3 Turbo/ cartridges68.7
Dove Men+Care/ deodorant67.3
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Description Source More information
The statistic shows the sales of the leading men's toiletries/grooming/aftershave brands in the United States in 2014. In that year, Gillette Fusion was the leading men's grooming brand in the United States with sales of USD 232.2 million.
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Release date
June 2014
Region
United States
Survey time period
2014
Supplementary notes
IRI for the 52 weeks ended April 20, 2014. Total U.S. Multi-Outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains)

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