This statistic shows the results of a survey conducted from October 2017 through January 2018 among 2,000 adult American women on their preferred facial moisturizer brand. The results were sorted by the respondents' ethnic background. During the survey, 20.8 percent of surveyed women with an African American background stated their preferred facial moisturizer brand is Olay; 27.5 percent of Asian American women, 15.2 percent of Hispanic women, and 21 percent of Caucasian women said the same.
United States: Brand preferences for facial moisturizer from October 2017 to January 2018, by ethnic background
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MSW-ARS Research/The Brand Strength Monitor. (March 1, 2018). United States: Brand preferences for facial moisturizer from October 2017 to January 2018, by ethnic background [Graph]. In Statista. Retrieved January 19, 2020, from https://www.statista.com/statistics/817475/us-brand-preferences-for-facial-moisturizer-ethnicity/
MSW-ARS Research/The Brand Strength Monitor. "United States: Brand preferences for facial moisturizer from October 2017 to January 2018, by ethnic background." Chart. March 1, 2018. Statista. Accessed January 19, 2020. https://www.statista.com/statistics/817475/us-brand-preferences-for-facial-moisturizer-ethnicity/
MSW-ARS Research/The Brand Strength Monitor. (2018). United States: Brand preferences for facial moisturizer from October 2017 to January 2018, by ethnic background. Statista. Statista Inc.. Accessed: January 19, 2020. https://www.statista.com/statistics/817475/us-brand-preferences-for-facial-moisturizer-ethnicity/
MSW-ARS Research/The Brand Strength Monitor. "United States: Brand Preferences for Facial Moisturizer from October 2017 to January 2018, by Ethnic Background." Statista, Statista Inc., 1 Mar 2018, https://www.statista.com/statistics/817475/us-brand-preferences-for-facial-moisturizer-ethnicity/
MSW-ARS Research/The Brand Strength Monitor, United States: Brand preferences for facial moisturizer from October 2017 to January 2018, by ethnic background Statista, https://www.statista.com/statistics/817475/us-brand-preferences-for-facial-moisturizer-ethnicity/ (last visited January 19, 2020)
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