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Facial moisturizer brand preferences in the U.S. in 2017 and 2018, by ethnicity

This statistic shows the results of a survey conducted from October 2017 through January 2018 among 2,000 adult American women on their preferred facial moisturizer brand. The results were sorted by the respondents' ethnic background. During the survey, 20.8 percent of surveyed women with an African American background stated their preferred facial moisturizer brand is Olay; 27.5 percent of Asian American women, 15.2 percent of Hispanic women, and 21 percent of Caucasian women said the same.

United States: Brand preferences for facial moisturizer from October 2017 to January 2018, by ethnic background

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Release date

March 2018


United States

Survey time period

October 2017 to January 2018

Number of respondents


Age group

18 years and older

Special properties

women aged 18-74

Method of interview

Online survey

Supplementary notes

* African American: n=260
Asian American: n=80
Hispanic: n=322
Caucasian: n=1,328.

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Statistics on "Cosmetic brands: L'Oréal"

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