Nike brand profile in the United States 2023
How high is the brand awareness of Nike in the United States?
When it comes to sports and outdoor online shop users, brand awareness of Nike is at 94 percent in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Nike in the United States?
In total, 62 percent of U.S. sports and outdoor online shop users say they like Nike. However, in actuality, among the 94 percent of U.S. respondents who know Nike, 66 percent of people like the brand.
What is the usage share of Nike in the United States?
All in all, 55 percent of sports and outdoor online shop users in the United States use Nike. That means, of the 94 percent who know the brand, 59 percent use them.
How loyal are the customers of Nike?
Around 51 percent of sports and outdoor online shop users in the United States say they are likely to use Nike again. Set in relation to the 55 percent usage share of the brand, this means that 93 percent of their customers show loyalty to the brand.
What's the buzz around Nike in the United States?
In August and September 2023, about 52 percent of U.S. sports and outdoor online shop users had heard about Nike in the media, on social media, or in advertising over the past three months. Of the 94 percent who know the brand, that's 55 percent, meaning at the time of the survey there's some buzz around Nike in the United States.
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