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Global conversion rates in selected verticals 2022

Published by
Stephanie Chevalier,
May 17, 2022
Online conversion rates of e-commerce sites were the highest in food and beverage sector, at 4.4 percent in 2022. E-commerce sites selling health and beauty products followed in the conversions' ranking. Globally, online shopping sites for skincare products could reach 3 percent of conversion rate, on average.

Online shopping conversion rate in selected verticals worldwide in 2022

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Source

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Release date

May 2022

Region

Worldwide

Survey time period

Q1 2022

Supplementary notes

Data is based on 29 billion visits from 1 billion shoppers to 2,276 digital commerce sites in 61 countries.
Date of release is that of the last site visit.

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