Global conversion rates in selected verticals 2019, by device

Despite strong mobile gains in online shopping traffic and revenue, the average conversion rate for all industries on desktop devices still remained higher than conversion rates for mobile devices. In 2019, the grocery vertical had a desktop conversion rate of 8.96 percent, while only a 2.24 percent conversion rate was measured on mobile devices. Additionally, financial services had a desktop conversion rate of 4.91 percent and a mobile conversion rate of 3.59 percent. Total online shopping conversion rate across all verticals in 2019 was 2.49 percent.