Graco brand profile in the United States 2022
When it comes to toys and baby online shop users, brand awareness of Graco is at 62% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Graco in the United States?
In total, 23% of U.S. toys and baby online shop users say they like Graco. However, in actuality, among the 62% of U.S. respondents who know Graco, 37% of people like the brand.
What is the usage share of Graco in the United States?
All in all, 16% of toys and baby online shop users in the United States use Graco. That means, of the 62% who know the brand, 26% use them.
How loyal are the customers of Graco?
Around 13% of toys and baby online shop users in the United States say they are likely to use Graco again. Set in relation to the 16% usage share of the brand, this means that 81% of their customers show loyalty to the brand.
What's the buzz around Graco in the United States?
In June 2022, about 15% of U.S. toys and baby online shop users had heard about Graco in the media, on social media, or in advertising over the past three months. Of the 62% who know the brand, that's 24%, meaning at the time of the survey there's little buzz around Graco in the United States.
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