How high is the brand awareness of Harbor Freight in the United States? When it comes to DIY and garden online shop users, brand awareness of Harbor Freight is at 68% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Harbor Freight in the United States? In total, 27% of U.S. DIY and garden online shop users say they like Harbor Freight. However, in actuality, among the 68% of U.S. respondents who know Harbor Freight, 40% of people like the brand.
What is the usage share of Harbor Freight in the United States? All in all, 20% of DIY and garden online shop users in the United States use Harbor Freight. That means, of the 68% who know the brand, 29% use them.
How loyal are the customers of Harbor Freight? Around 14% of DIY and garden online shop users in the United States say they are likely to use Harbor Freight again. Set in relation to the 20% usage share of the brand, this means that 70% of their customers show loyalty to the brand.
What's the buzz around Harbor Freight in the United States? In July 2022, about 18% of U.S. DIY and garden online shop users had heard about Harbor Freight in the media, on social media, or in advertising over the past three months. Of the 68% who know the brand, that's 26%, meaning at the time of the survey there's some buzz around Harbor Freight in the United States.
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Harbor Freight brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to DIY & garden online shops, which of the following brands do you like?
Brand usage: When it comes to DIY & garden online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to DIY & garden online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). Harbor Freight brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022 [Graph]. In Statista. Retrieved November 02, 2024, from https://www.statista.com/forecasts/1252097/harbor-freight-diy-and-garden-online-shops-brand-profile-in-the-united-states
Statista. "Harbor Freight brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022." Chart. July 22, 2022. Statista. Accessed November 02, 2024. https://www.statista.com/forecasts/1252097/harbor-freight-diy-and-garden-online-shops-brand-profile-in-the-united-states
Statista. (2022). Harbor Freight brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022. Statista. Statista Inc.. Accessed: November 02, 2024. https://www.statista.com/forecasts/1252097/harbor-freight-diy-and-garden-online-shops-brand-profile-in-the-united-states
Statista. "Harbor Freight Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Diy and Garden Online Shop Users in The United States in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252097/harbor-freight-diy-and-garden-online-shops-brand-profile-in-the-united-states
Statista, Harbor Freight brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022 Statista, https://www.statista.com/forecasts/1252097/harbor-freight-diy-and-garden-online-shops-brand-profile-in-the-united-states (last visited November 02, 2024)
Harbor Freight brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252097/harbor-freight-diy-and-garden-online-shops-brand-profile-in-the-united-states