• Top home improvement categories purchased online U.S., 2014

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This statistic depicts the leading home improvement categories purchased online in the United States in 2014. The survey revealed that 17 percent of respondents purchased kitchen and laundry major appliances online in the last 12 months.

Leading home improvement categories purchased online in the United States in 2014

	Share of respondents
Kitchen and laundry major appliances	17%
Fashion lighting and ceiling fan fixtures	16%
Kitchen cabinets and counter tops	15%
Fashion plumbing	13%
Outdoor power equipment	13%

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Source

Release date

May 2014

More information

Region

United States

Survey time period

May 2014

Number of respondents

> 1,000

Supplementary notes

Percent of homeowners who purchased products in the following categories online only in the past 12 months. (Of the homeowners who purchase home improvement products online).
The source does not provide any information regarding the age group of respondents or the survey type.

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