How high is the brand awareness of Lowe's in the United States? When it comes to DIY and garden online shop users, brand awareness of Lowe's is at 93% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Lowe's in the United States? In total, 61% of U.S. DIY and garden online shop users say they like Lowe's. However, in actuality, among the 93% of U.S. respondents who know Lowe's, 66% of people like the brand.
What is the usage share of Lowe's in the United States? All in all, 52% of DIY and garden online shop users in the United States use Lowe's. That means, of the 93% who know the brand, 56% use them.
How loyal are the customers of Lowe's? Around 44% of DIY and garden online shop users in the United States say they are likely to use Lowe's again. Set in relation to the 52% usage share of the brand, this means that 85% of their customers show loyalty to the brand.
What's the buzz around Lowe's in the United States? In July 2022, about 47% of U.S. DIY and garden online shop users had heard about Lowe's in the media, on social media, or in advertising over the past three months. Of the 93% who know the brand, that's 51%, meaning at the time of the survey there's considerable buzz around Lowe's in the United States.
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Lowe's brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022
During the survey, the questions were phrased as follows:
Brand Awareness: Do you know this brand, even if only by name? If you know the brand, please swipe right. If you do not know the brand, swipe left.
Brand popularity: When it comes to DIY & garden online shops, which of the following brands do you like?
Brand usage: When it comes to DIY & garden online shops, which of the following brands have you used in the past 12 months?
Brand loyalty: When it comes to DIY & garden online shops, which of the following brands are you likely to use again in the future?
Brand buzz: Which of the following brands have you noticed in the media, on social media or in advertising in the past 3 months? Please think of news coverage, public discourse, sponsored content, and advertising.
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Statista. (July 22, 2022). Lowe's brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022 [Graph]. In Statista. Retrieved October 10, 2024, from https://www.statista.com/forecasts/1252098/lowe-s-diy-and-garden-online-shops-brand-profile-in-the-united-states
Statista. "Lowe's brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022." Chart. July 22, 2022. Statista. Accessed October 10, 2024. https://www.statista.com/forecasts/1252098/lowe-s-diy-and-garden-online-shops-brand-profile-in-the-united-states
Statista. (2022). Lowe's brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022. Statista. Statista Inc.. Accessed: October 10, 2024. https://www.statista.com/forecasts/1252098/lowe-s-diy-and-garden-online-shops-brand-profile-in-the-united-states
Statista. "Lowe's Brand Awareness, Usage, Popularity, Loyalty, and Buzz among Diy and Garden Online Shop Users in The United States in 2022." Statista, Statista Inc., 22 Jul 2022, https://www.statista.com/forecasts/1252098/lowe-s-diy-and-garden-online-shops-brand-profile-in-the-united-states
Statista, Lowe's brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022 Statista, https://www.statista.com/forecasts/1252098/lowe-s-diy-and-garden-online-shops-brand-profile-in-the-united-states (last visited October 10, 2024)
Lowe's brand awareness, usage, popularity, loyalty, and buzz among DIY and garden online shop users in the United States in 2022 [Graph], Statista, July 22, 2022. [Online]. Available: https://www.statista.com/forecasts/1252098/lowe-s-diy-and-garden-online-shops-brand-profile-in-the-united-states