purple brand profile in the United States 2022
How high is the brand awareness of purple in the United States?
When it comes to furniture online shop users, brand awareness of purple is at 49% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is purple in the United States?
In total, 12% of U.S. furniture online shop users say they like purple. However, in actuality, among the 49% of U.S. respondents who know purple, 24% of people like the brand.
What is the usage share of purple in the United States?
All in all, 7% of furniture online shop users in the United States use purple. That means, of the 49% who know the brand, 14% use them.
How loyal are the customers of purple?
Around 4% of furniture online shop users in the United States say they are likely to use purple again. Set in relation to the 7% usage share of the brand, this means that 57% of their customers show loyalty to the brand.
What's the buzz around purple in the United States?
In July 2022, about 11% of U.S. furniture online shop users had heard about purple in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around purple in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
When it comes to furniture online shop users, brand awareness of purple is at 49% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is purple in the United States?
In total, 12% of U.S. furniture online shop users say they like purple. However, in actuality, among the 49% of U.S. respondents who know purple, 24% of people like the brand.
What is the usage share of purple in the United States?
All in all, 7% of furniture online shop users in the United States use purple. That means, of the 49% who know the brand, 14% use them.
How loyal are the customers of purple?
Around 4% of furniture online shop users in the United States say they are likely to use purple again. Set in relation to the 7% usage share of the brand, this means that 57% of their customers show loyalty to the brand.
What's the buzz around purple in the United States?
In July 2022, about 11% of U.S. furniture online shop users had heard about purple in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 22%, meaning at the time of the survey there's little buzz around purple in the United States.
If you want to compare brands, do deep-dives by survey items of your choice, filter by total online population or users of a certain brand, or drill down on your very own hand-tailored target groups, our Consumer Insights Brand KPI survey has you covered.
