sam's club brand profile in the United States 2022
When it comes to furniture online shop users, brand awareness of sam's club is at 86% in the United States. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is sam's club in the United States?
In total, 23% of U.S. furniture online shop users say they like sam's club. However, in actuality, among the 86% of U.S. respondents who know sam's club, 27% of people like the brand.
What is the usage share of sam's club in the United States?
All in all, 16% of furniture online shop users in the United States use sam's club. That means, of the 86% who know the brand, 19% use them.
How loyal are the customers of sam's club?
Around 12% of furniture online shop users in the United States say they are likely to use sam's club again. Set in relation to the 16% usage share of the brand, this means that 75% of their customers show loyalty to the brand.
What's the buzz around sam's club in the United States?
In July 2022, about 17% of U.S. furniture online shop users had heard about sam's club in the media, on social media, or in advertising over the past three months. Of the 86% who know the brand, that's 20%, meaning at the time of the survey there's little buzz around sam's club in the United States.
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