Blacks brand profile in the UK 2022
When it comes to sports and outdoor online shop users, brand awareness of Blacks is at 49% in the UK. The survey was conducted using the concept of aided brand recognition, showing respondents both the brand's logo and the written brand name.
How popular is Blacks in the UK?
In total, 13% of UK sports and outdoor online shop users say they like Blacks. However, in actuality, among the 49% of UK respondents who know Blacks, 27% of people like the brand.
What is the usage share of Blacks in the UK?
All in all, 8% of sports and outdoor online shop users in the UK use Blacks. That means, of the 49% who know the brand, 16% use them.
How loyal are the customers of Blacks?
Around 4% of sports and outdoor online shop users in the UK say they are likely to use Blacks again. Set in relation to the 8% usage share of the brand, this means that 50% of their customers show loyalty to the brand.
What's the buzz around Blacks in the UK?
In July 2022, about 5% of UK sports and outdoor online shop users had heard about Blacks in the media, on social media, or in advertising over the past three months. Of the 49% who know the brand, that's 10%, meaning at the time of the survey there's little buzz around Blacks in the UK.
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